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N400 correlate of brand associations

Author

Listed:
  • Gorin, Aleksei
  • Nedelko, Anastasia
  • Kosonogov, Vladimir
  • Vakhviyainen, Maria
  • Tugin, Sergey
  • Moiseeva, Victoria
  • Klucharev, Vasily
  • Shestakova, Anna

Abstract

A number of neuromarketing studies employed brain responses called event-related potentials or ERPs as neural markers of brand associations. The use of the N400 component of ERPs in particular appeared to be the promising to study typicality of product-brand associations and their role for brand extension (Wang et al., 2012).

Suggested Citation

  • Gorin, Aleksei & Nedelko, Anastasia & Kosonogov, Vladimir & Vakhviyainen, Maria & Tugin, Sergey & Moiseeva, Victoria & Klucharev, Vasily & Shestakova, Anna, 2022. "N400 correlate of brand associations," Journal of Economic Psychology, Elsevier, vol. 90(C).
    • Handle: RePEc:eee:joepsy:v:90:y:2022:i:c:s0167487022000241
    DOI: 10.1016/j.joep.2022.102506
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    References listed on IDEAS

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