Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots
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DOI: 10.11118/actaun201866040969
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- Leon Zurawicki, 2010. "Exploring the Brain," Springer Books, in: Neuromarketing, chapter 0, pages 1-53, Springer.
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Keywords
brain imaging technologies; advertising; emotions; Software Facereader 6; Noldus; Emotiv Epoc EEG;All these keywords.
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