Effectiveness assessment of maternal and neonatal health video clips in knowledge transfer using neuromarketing tools: A randomized crossover trial
Author
Abstract
Suggested Citation
DOI: 10.1371/journal.pone.0215561
Download full text from publisher
References listed on IDEAS
- Murphy, S.T. & Frank, L.B. & Chatterjee, J.S. & Moran, M.B. & Zhao, N. & De Herrera, P.A. & Baezconde-Garbanati, L.A., 2015. "Comparing the relative efficacy of narrative vs nonnarrative health messages in reducing health disparities using a randomized trial," American Journal of Public Health, American Public Health Association, vol. 105(10), pages 2117-2123.
- Yaling Deng & Lei Chang & Meng Yang & Meng Huo & Renlai Zhou, 2016. "Gender Differences in Emotional Response: Inconsistency between Experience and Expressivity," PLOS ONE, Public Library of Science, vol. 11(6), pages 1-12, June.
- Leon Zurawicki, 2010. "Exploring the Brain," Springer Books, in: Neuromarketing, chapter 0, pages 1-53, Springer.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Nawaf Saeed Al Mushayt & Francesca Dal Cin & Sérgio Barreiros Proença, 2021. "New Lens to Reveal the Street Interface. A Morphological-Visual Perception Methodological Contribution for Decoding the Public/Private Edge of Arterial Streets," Sustainability, MDPI, vol. 13(20), pages 1-21, October.
- Lim, Weng Marc, 2018. "Demystifying neuromarketing," Journal of Business Research, Elsevier, vol. 91(C), pages 205-220.
- Alejandra Hurtado-de-Mendoza & Kristi D. Graves & Sara Gómez-Trillos & Pilar Carrera & Claudia Campos & Lyndsay Anderson & George Luta & Beth N. Peshkin & Marc D. Schwartz & Ana-Paula Cupertino & Nath, 2019. "Culturally Targeted Video Improves Psychosocial Outcomes in Latina Women at Risk of Hereditary Breast and Ovarian Cancer," IJERPH, MDPI, vol. 16(23), pages 1-14, November.
- Ana C. Martinez-Levy & Dario Rossi & Giulia Cartocci & Marco Mancini & Gianluca Flumeri & Arianna Trettel & Fabio Babiloni & Patrizia Cherubino, 2022. "Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(1), pages 53-75, March.
- Brian Hughes & Cynthia Miller-Idriss & Rachael Piltch-Loeb & Beth Goldberg & Kesa White & Meili Criezis & Elena Savoia, 2021. "Development of a Codebook of Online Anti-Vaccination Rhetoric to Manage COVID-19 Vaccine Misinformation," IJERPH, MDPI, vol. 18(14), pages 1-18, July.
- Garczarek-Bąk Urszula, 2018. "Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 54(1), pages 36-49, March.
- Katarína Neomániová & Jakub Berčík & Elena Horská, 2018. "Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 66(4), pages 969-977.
- Mihai Țichindelean & Monica Teodora Țichindelean & Iuliana Cetină & Gheorghe Orzan, 2021. "A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design," Sustainability, MDPI, vol. 13(18), pages 1-31, September.
- Francisco I. Vega-Gómez & Francisco J. Miranda-Gonzalez & Jesús Pérez Mayo & Óscar Rodrigo González-López & Laura Pascual-Nebreda, 2020. "The Scent of Art. Perception, Evaluation, and Behaviour in a Museum in Response to Olfactory Marketing," Sustainability, MDPI, vol. 12(4), pages 1-15, February.
- Brown, Tim & Dyck, Isabel & Greenhough, Beth & Raven-Ellison, Menah & Dembinsky, Melanie & Ornstein, Mark & Duffy, Stephen W., 2017. "Fear, family and the placing of emotion: Black women's responses to a breast cancer awareness intervention," Social Science & Medicine, Elsevier, vol. 195(C), pages 90-96.
- Mei-Yin Kuan & Jiun-Hao Wang & Yu-Chang Liou & Li-Pei Peng, 2020. "Exploring the Association between Life Perceptions and Emotional Profiles in Taiwan: Empirical Evidence from the National Well-Being Indicators Survey," IJERPH, MDPI, vol. 17(12), pages 1-17, June.
- Muhammad Awais & Tanzila Samin & Muhammad Awais Gulzar & Jinsoo Hwang & Muhammad Zubair, 2020. "Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior," Sustainability, MDPI, vol. 12(2), pages 1-25, January.
- Alvino, Letizia & Pavone, Luigi & Robben, Henry, 2020. "New frontiers in neuromarketing research : Benefit and potential applications of GRAIL," Other publications TiSEM 1a70174c-8b6b-4d70-be6e-c, Tilburg University, School of Economics and Management.
- Pravin Raj Solomon, 2018. "Neuromarketing - Applications, Challenges and Promises," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 12(2), pages 9136-9146, December.
- Brian Hughes & Kesa White & Jennifer West & Meili Criezis & Cindy Zhou & Sarah Bartholomew, 2021. "Cultural Variance in Reception and Interpretation of Social Media COVID-19 Disinformation in French-Speaking Regions," IJERPH, MDPI, vol. 18(23), pages 1-28, November.
- Michelle Lennon-Maslin & Claudia Michaela Quaiser-Pohl & Vera Ruthsatz & Mirko Saunders, 2023. "Under My Skin: Reducing Bias in STEM through New Approaches to Assessment of Spatial Abilities Considering the Role of Emotional Regulation," Social Sciences, MDPI, vol. 12(6), pages 1-24, June.
- Ken Rigby, 2020. "How Teachers Deal with Cases of Bullying at School: What Victims Say," IJERPH, MDPI, vol. 17(7), pages 1-11, March.
- Luz Fernández-Aguilar & Beatriz Navarro-Bravo & Jorge Ricarte & Laura Ros & Jose Miguel Latorre, 2019. "How effective are films in inducing positive and negative emotional states? A meta-analysis," PLOS ONE, Public Library of Science, vol. 14(11), pages 1-28, November.
- Agapito, Dora & Pinto, Patrícia & Mendes, Júlio, 2017. "Tourists' memories, sensory impressions and loyalty: In loco and post-visit study in Southwest Portugal," Tourism Management, Elsevier, vol. 58(C), pages 108-118.
- Vargo, Stephen L. & Lusch, Robert F., 2017. "Service-dominant logic 2025," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 46-67.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0215561. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.