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The influence of business strategy on market orientation and new product activity

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  • Frambach, R.T.

    (Tilburg University, Center For Economic Research)

  • Prabhu, J.C.

    (Tilburg University, Center For Economic Research)

  • Verhallen, T.M.M.

    (Tilburg University, Center For Economic Research)

Abstract

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Suggested Citation

  • Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 1998. "The influence of business strategy on market orientation and new product activity," Discussion Paper 1998-91, Tilburg University, Center for Economic Research.
    • Handle: RePEc:tiu:tiucen:0d7ebd65-ed06-4482-a6b8-e091ada5af6b
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    References listed on IDEAS

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    1. Chandler, Gaylen N. & Hanks, Steven H., 1994. "Market attractiveness, resource-based capabilities, venture strategies, and venture performance," Journal of Business Venturing, Elsevier, vol. 9(4), pages 331-349, July.
    2. Eli Segev, 1987. "Strategy, Strategy Making, and Performance---An Empirical Investigation," Management Science, INFORMS, vol. 33(2), pages 258-269, February.
    3. Claes Fornell & Youjae Yi, 1992. "Assumptions of the Two-Step Approach to Latent Variable Modeling," Sociological Methods & Research, , vol. 20(3), pages 291-320, February.
    4. Claes Fornell & Youjae Yi, 1992. "Assumptions of the Two-Step Approach," Sociological Methods & Research, , vol. 20(3), pages 334-339, February.
    5. Cooper, Robert, 1998. "Benchmarking new product performance:: Results of the best practices study," European Management Journal, Elsevier, vol. 16(1), pages 1-17, February.
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    Keywords

    corporate strategy; new products;

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