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The Impact of Competition Intensity and Strategic Capabilities on Competitive Strategic Business Choices: The Case of Tunisian Manufacturing Industries

Author

Listed:
  • Asma Zgarni

    (Assistant in Management, Faculty of Economic Sciences and Management of Tunis, University of Tunis El Manar, Tunisia,)

  • Gharbi Lamia

    (Conference Master in Management, Faculty of Economic Sciences and Management of Tunis, University of Tunis El Manar, Tunisia)

Abstract

This article aims to show that competitive strategies can be traced back to both internal and external factors. In a sample of Tunisian companies, the concentration strategy, which is independent of marketing and market linkage capacities, is the most solicited faced to the competitive intensity. Cost dominance, which depends on managerial capacities, occupies the second position. Finally, differentiation is the least sought, but dependent on technological’s and information technology’s capabilities.

Suggested Citation

  • Asma Zgarni & Gharbi Lamia, 2019. "The Impact of Competition Intensity and Strategic Capabilities on Competitive Strategic Business Choices: The Case of Tunisian Manufacturing Industries," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 144-151.
    • Handle: RePEc:eco:journ3:2019-01-19
    as

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    References listed on IDEAS

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    More about this item

    Keywords

    intensity of competition; strategic capabilities; competitive strategic choices; cost dominance; differentiation; concentration.;
    All these keywords.

    JEL classification:

    • L6 - Industrial Organization - - Industry Studies: Manufacturing
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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