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The influence of business strategy on market orientation and new product activity

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  • Frambach, R.T.

    (Tilburg University, School of Economics and Management)

  • Prabhu, J.C.

    (Tilburg University, School of Economics and Management)

  • Verhallen, T.M.M.

    (Tilburg University, School of Economics and Management)

Abstract

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Suggested Citation

  • Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 1998. "The influence of business strategy on market orientation and new product activity," Other publications TiSEM 0d7ebd65-ed06-4482-a6b8-e, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:0d7ebd65-ed06-4482-a6b8-e091ada5af6b
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    References listed on IDEAS

    as
    1. Eli Segev, 1987. "Strategy, strategy‐making, and performance in a business game," Strategic Management Journal, Wiley Blackwell, vol. 8(6), pages 565-577, November.
    2. Cooper, Robert, 1998. "Benchmarking new product performance:: Results of the best practices study," European Management Journal, Elsevier, vol. 16(1), pages 1-17, February.
    3. Gordon E. Greenley, 1995. "Forms Of Market Orientation In Uk Companies," Journal of Management Studies, Wiley Blackwell, vol. 32(1), pages 47-66, January.
    4. Eli Segev, 1987. "Strategy, Strategy Making, and Performance---An Empirical Investigation," Management Science, INFORMS, vol. 33(2), pages 258-269, February.
    5. Chandler, Gaylen N. & Hanks, Steven H., 1994. "Market attractiveness, resource-based capabilities, venture strategies, and venture performance," Journal of Business Venturing, Elsevier, vol. 9(4), pages 331-349, July.
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