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The influence of business strategy on new product activity : The role of market orientation

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  • Frambach, R.T.

    (Tilburg University, School of Economics and Management)

  • Prabhu, J.C.

    (Tilburg University, School of Economics and Management)

  • Verhallen, T.M.M.

    (Tilburg University, School of Economics and Management)

Abstract

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Suggested Citation

  • Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 2003. "The influence of business strategy on new product activity : The role of market orientation," Other publications TiSEM 64c2e300-9f26-4178-ba34-2, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:64c2e300-9f26-4178-ba34-2ff3bcb33b80
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    References listed on IDEAS

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    1. Manu, Franklyn A. & Sriram, Ven, 1996. "Innovation, marketing strategy, environment, and performance," Journal of Business Research, Elsevier, vol. 35(1), pages 79-91, January.
    2. Suresh Kotha & Bhatt L. Vadlamani, 1995. "Assessing generic strategies: An empirical investigation of two competing typologies in discrete manufacturing industries," Strategic Management Journal, Wiley Blackwell, vol. 16(1), pages 75-83.
    3. Gregory G. Dess & G. T. Lumpkin & J. G. Covin, 1997. "Entrepreneurial strategy making and firm performance: tests of contingency and configurational models," Strategic Management Journal, Wiley Blackwell, vol. 18(9), pages 677-695, October.
    4. Chandler, Gaylen N. & Hanks, Steven H., 1994. "Market attractiveness, resource-based capabilities, venture strategies, and venture performance," Journal of Business Venturing, Elsevier, vol. 9(4), pages 331-349, July.
    5. Eden, Lorraine & Levitas, Edward & Martinez, Richard J, 1997. "The Production, Transfer and Spillover of Technology: Comparing Large and Small Multinationals as Technology Producers," Small Business Economics, Springer, vol. 9(1), pages 53-66, February.
    6. Eli Segev, 1987. "Strategy, Strategy Making, and Performance---An Empirical Investigation," Management Science, INFORMS, vol. 33(2), pages 258-269, February.
    7. Lukas, Bryan A., 1999. "Strategic Type, Market Orientation, and the Balance between Adaptability and Adaptation," Journal of Business Research, Elsevier, vol. 45(2), pages 147-156, June.
    8. Christian Homburg & Harley Krohmer & John P. Workman. Jr, 1999. "Strategic consensus and performance: the role of strategy type and market‐related dynamism," Strategic Management Journal, Wiley Blackwell, vol. 20(4), pages 339-357, April.
    9. Herbert A. Simon, 1993. "Strategy and organizational evolution," Strategic Management Journal, Wiley Blackwell, vol. 14(S2), pages 131-142, December.
    10. Stanley F. Slater & Eric M. Olson, 2001. "Marketing's contribution to the implementation of business strategy: an empirical analysis," Strategic Management Journal, Wiley Blackwell, vol. 22(11), pages 1055-1067, November.
    11. Richard B. Robinson & John A Pearce, 1988. "Planned patterns of strategic behavior and their relationship to business‐unit performance," Strategic Management Journal, Wiley Blackwell, vol. 9(1), pages 43-60, January.
    12. Gruner, Kjell E. & Homburg, Christian, 2000. "Does Customer Interaction Enhance New Product Success?," Journal of Business Research, Elsevier, vol. 49(1), pages 1-14, July.
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