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Perspective of Croatian tourism supported with ICT potential and ICT trends

Author

Listed:
  • Daniela Garbin Praničević

    (Faculty of Economics, Department of Business Informatics, Split, University of Split, Croatia)

  • Ana Zovko

    (Adriatic Sailing Ltd, Zagreb, Croatia)

Abstract

Purpose – Despite the fact that information and communication technology (ICT) provide innovative and advanced potential to significantly increase the competitiveness of tourism goods and services it is still insufficiently recognized and accordingly not enough used. On the other side, the ICT potential, if ignored, may results with serious consequences for the quality of tourism processes on supply side and demand side as well. The main aim of the paper is, therefore, to explore ICT potential in wider context and propose modalities how to apply it better and more professional locally, namely in Croatian tourism sector. Methodology – Qualitative methods of analyses and desktop research were used in the study. Findings – The authors outlined state of art trends in tourism induced by ICT and enclose example and case studies of some customized ICT solutions to tourism needs. Those results strongly emphasize the necessity of constantly following mentioned trends in tourism practice. Contribution – Contributions are considered from three standpoints: firstly from the theoretical view the contribution is related on justification of ICT as main driver of innovation in tourism. Secondly, developing the framework appropriate for investigating the ICT potential requisite to increase competitiveness contribute within research part. Finally, proposing the basic guidelines to tourism management for improving the use if ICT potential present a practical implication of this qualitative review.

Suggested Citation

  • Daniela Garbin Praničević & Ana Zovko, 2016. "Perspective of Croatian tourism supported with ICT potential and ICT trends," Tourism and Hospitality Industry 04, University of Rijeka, Faculty of Tourism and Hospitality Management.
    • Handle: RePEc:tho:iscthi:04
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    File URL: https://www.fthm.uniri.hr/files/Kongresi/THI/Papers/2016/THI_April2016_39to52.pdf
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    References listed on IDEAS

    as
    1. Berthon, Pierre R. & Pitt, Leyland F. & Plangger, Kirk & Shapiro, Daniel, 2012. "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy," Business Horizons, Elsevier, vol. 55(3), pages 261-271.
    2. Roberta Minazzi, 2015. "Social Media Marketing in Tourism and Hospitality," Springer Books, Springer, edition 127, number 978-3-319-05182-6, July.
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    More about this item

    Keywords

    ICT innovative potential; ICT trends; ICT implementation; Croatia;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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