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Advertising and Promotion in Rural Tourism in Romania. A Content Analysis of Social Media Advertisement. Case Study

In: The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challenges | May 10-11, 2018 | Stefan cel Mare University of Suceava, Romania

Author

Listed:
  • Răzvan ONU

    (Babes-Bolyai University, Doctoral School: Communication, Public Relations and Advertising, Cluj-Napoca, Romania)

Abstract

This paper describes a social media campaign, as a pre-launch stage, for an innovative tourism project, located in Romanian rural area. The process was started by creating social media profiles for the channels relevant to our target audience that we and our team are comfortable with (Facebook, Twitter, YouTube, LinkedIn, etc.). Depending on the type of campaign we’re running, some of these channels will be more relevant than others. Thinking about which networks our target audience is most likely to be active on and start building an online presence in the appropriate spaces. Social media is one of the best ways to spread the word about campaign in advertising and promotion. Once we’ve created the accounts we want to use, we were regularly rotating content, such as news, blog posts, images, videos or quotes. Consistently posting interesting, relevant content helped engaging with our followers and starting to build an online community. The content analysis can also identify and reach out to influencers in our space to help build awareness about teaser campaign and the innovative tourism product

Suggested Citation

  • Răzvan ONU, 2018. "Advertising and Promotion in Rural Tourism in Romania. A Content Analysis of Social Media Advertisement. Case Study," Book chapters-LUMEN Proceedings, in: Carmen NÄ‚STASE (ed.), The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challen, edition 1, volume 6, chapter 22, pages 241-254, Editura Lumen.
    • Handle: RePEc:lum:prchap:06-22
    DOI: https://doi.org/10.18662/lumproc.77
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    References listed on IDEAS

    as
    1. Roberta Minazzi, 2015. "Social Media Marketing in Tourism and Hospitality," Springer Books, Springer, edition 127, number 978-3-319-05182-6, January.
    2. Roberta Minazzi, 2015. "Social Media Metrics and Analysis," Springer Books, in: Social Media Marketing in Tourism and Hospitality, edition 127, chapter 0, pages 137-163, Springer.
    3. Roberta Minazzi, 2015. "Social Media Impacts on Travel Suppliers: Social Media Marketing," Springer Books, in: Social Media Marketing in Tourism and Hospitality, edition 127, chapter 0, pages 77-126, Springer.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Advertising; promotion; social media; innovative rural tourism;
    All these keywords.

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • F2 - International Economics - - International Factor Movements and International Business
    • F3 - International Economics - - International Finance
    • H7 - Public Economics - - State and Local Government; Intergovernmental Relations

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