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Key Metrics System for Variety Steering in Mass Customization

Author

Listed:
  • Blecker, Thorsten
  • Abdelkafi, Nizar
  • Kaluza, Bernd
  • Friedrich, Gerhard

Abstract

The main goal of this paper is to provide a key metrics system for variety steering in mass customization. We distinguish between objective and subjective customer needs. The subjective needs are the individually realized and articulated requirements, whereas the objective needs are the real ones perceived by a fictive neutral perspective. We show that variety in mass customization has to be orientated on the objective needs. In order to help mass customizers better evaluate the degree to which they can fulfill the objective needs as well as their internal complexity level, we have developed a key metrics system model. We also present a conceptual application showing how to use this model to support decision making related to the introduction or reduction of product variants.

Suggested Citation

  • Blecker, Thorsten & Abdelkafi, Nizar & Kaluza, Bernd & Friedrich, Gerhard, 2003. "Key Metrics System for Variety Steering in Mass Customization," MPRA Paper 8970, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:8970
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    File URL: https://mpra.ub.uni-muenchen.de/8970/1/MPRA_paper_8970.pdf
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    References listed on IDEAS

    as
    1. Mitchell, Deborah J & Kahn, Barbara E & Knasko, Susan C, 1995. "There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(2), pages 229-238, September.
    2. Kahn, Barbara E & Isen, Alice M, 1993. "The Influence of Positive Affect on Variety Seeking among Safe, Enjoyable Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 257-270, September.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard, 2004. "Dynamic Multi-Agent Based Variety Formation and Steering in Mass Customization," MPRA Paper 8968, University Library of Munich, Germany.
    2. Blecker, Thorsten & Abdelkafi, Nizar & Kaluza, Bernd & Kreutler, Gerold, 2004. "Mass Customization vs. Complexity: A Gordian Knot?," MPRA Paper 5290, University Library of Munich, Germany.
    3. Zhang, Linda L. & Lee, Carman K.M. & Akhtar, Pervaiz, 2020. "Towards customization: Evaluation of integrated sales, product, and production configuration," International Journal of Production Economics, Elsevier, vol. 229(C).
    4. Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard, 2004. "Product Configuration Systems: State of the Art, Conceptualization and Extensions," MPRA Paper 5291, University Library of Munich, Germany.

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    More about this item

    Keywords

    Variety Management; Complexity; Production/Operations Management;
    All these keywords.

    JEL classification:

    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • D20 - Microeconomics - - Production and Organizations - - - General

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