An experience-utility explanation of the preference for larger assortments
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DOI: 10.1016/j.ijresmar.2017.06.007
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- Maier, Erik, 2019. "Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 558-579.
- Ghiassaleh, Arezou & Kocher, Bruno & Czellar, Sandor, 2020. "Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 805-820.
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Keywords
Assortment size; Affect; Emotion; Consumer decision making;All these keywords.
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