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Dynamic Multi-Agent Based Variety Formation and Steering in Mass Customization

Author

Listed:
  • Blecker, Thorsten
  • Abdelkafi, Nizar
  • Kreutler, Gerold
  • Friedrich, Gerhard

Abstract

Large product variety in mass customization involves a high internal complexity level inside a company’s operations, as well as a high external complexity level from a customer’s perspective. To cope with both complexity problems, an information system based on agent technology is able to be identified as a suitable solution approach. The mass customized products are assumed to be based on a modular architecture and each module variant is associated with an autonomous rational agent. Agents have to compete with each other in order to join coalitions representing salable product variants which suit real customers’ requirements. The negotiation process is based on a market mechanism supported by the target costing concept and a Dutch auction. Furthermore, in order to integrate the multi-agent system in the existing information system landscape of the mass customizer, a technical architecture is proposed and a scenario depicting the main communication steps is specified.

Suggested Citation

  • Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard, 2004. "Dynamic Multi-Agent Based Variety Formation and Steering in Mass Customization," MPRA Paper 8968, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:8968
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    File URL: https://mpra.ub.uni-muenchen.de/8968/1/MPRA_paper_8968.pdf
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    References listed on IDEAS

    as
    1. Blecker, Thorsten & Abdelkafi, Nizar & Kaluza, Bernd & Friedrich, Gerhard, 2003. "Key Metrics System for Variety Steering in Mass Customization," MPRA Paper 8970, University Library of Munich, Germany.
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    Cited by:

    1. Blecker, Thorsten & Abdelkafi, Nizar & Kaluza, Bernd & Kreutler, Gerold, 2004. "A Framework for Understanding the Interdependencies between Mass Customization and Complexity," MPRA Paper 5289, University Library of Munich, Germany.
    2. Blecker, Thorsten & Abdelkafi, Nizar & Kaluza, Bernd & Kreutler, Gerold, 2004. "Mass Customization vs. Complexity: A Gordian Knot?," MPRA Paper 5290, University Library of Munich, Germany.

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    1. Blecker, Thorsten & Abdelkafi, Nizar & Kaluza, Bernd & Kreutler, Gerold, 2004. "Mass Customization vs. Complexity: A Gordian Knot?," MPRA Paper 5290, University Library of Munich, Germany.
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    More about this item

    Keywords

    Product Configuration; Mass Customization; Variety Formation and Steering; Multi Agent System;
    All these keywords.

    JEL classification:

    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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