Will he buy a surprise? Gender differences in the purchase of surprise offerings
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DOI: 10.1016/j.jretai.2022.04.002
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- Mvondo, Gustave Florentin Nkoulou & Jing, Fengjie & Hussain, Khalid, 2023. "What's in the box? Investigating the benefits and risks of the blind box selling strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
- Guyt, Jonne Y. & Datta, Hannes & Boegershausen, Johannes, 2024. "Unlocking the Potential of Web Data for Retailing Research," Journal of Retailing, Elsevier, vol. 100(1), pages 130-147.
- Grzywińska-Rąpca Małgorzata & Duarte Nelson & Kulli Altin & Enkelejda Goci, 2022. "Diversification of student consumption during the pandemic - Albania, Poland and Portugal," Central European Economic Journal, Sciendo, vol. 9(56), pages 309-322, January.
- Iñigo Gallo & Chadwick J Miller & Nasir Haghighi & Thomas D. Gilovich, 2024. "The differential impact of uncertainty on the evaluation of material and experiential purchases," Marketing Letters, Springer, vol. 35(2), pages 187-203, June.
- Miao, Xiaoyu & Niu, Ben & Yang, Congcong & Feng, Yuanyue, 2023. "Examining the gamified effect of the blindbox design: The moderating role of price," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
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Keywords
Surprise; Uncertainty; Gender; Control; Retail strategy;All these keywords.
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