Veille stratégique en entreprise multinationale - Une étude de cas auprès de la Deutsche Telekom AG
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More about this item
Keywords
veille stratégique; veille concurrentielle; veille technologique; veille consommateur; analyse du futur; strategic foresight; competitor foresight; consumer foresight; technology intelligence; future studies;All these keywords.
JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
NEP fields
This paper has been announced in the following NEP Reports:- NEP-PPM-2008-06-21 (Project, Program and Portfolio Management)
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