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How does social orientation influence R&D-marketing collaboration?

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  • Po-Chien Li
  • Yen-Chun Chen

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  • Po-Chien Li & Yen-Chun Chen, 2012. "How does social orientation influence R&D-marketing collaboration?," Asia Pacific Journal of Management, Springer, vol. 29(1), pages 151-168, March.
    • Handle: RePEc:kap:asiapa:v:29:y:2012:i:1:p:151-168
    DOI: 10.1007/s10490-010-9195-7
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    References listed on IDEAS

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    1. Kwaku Atuahene-Gima & Felicitas Evangelista, 2000. "Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R...D Perspectives," Management Science, INFORMS, vol. 46(10), pages 1269-1284, October.
    2. Deborah Dougherty, 1992. "Interpretive Barriers to Successful Product Innovation in Large Firms," Organization Science, INFORMS, vol. 3(2), pages 179-202, May.
    3. Zalesny, Mary D. & Ford, J. Kevin, 1990. "Extending the social information processing perspective: New links to attitudes, behaviors, and perceptions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 47(2), pages 205-246, December.
    4. Abbie Griffin & John R. Hauser, 1992. "Patterns of Communication Among Marketing, Engineering and Manufacturing---A Comparison Between Two New Product Teams," Management Science, INFORMS, vol. 38(3), pages 360-373, March.
    5. Seers, Anson, 1989. "Team-member exchange quality: A new construct for role-making research," Organizational Behavior and Human Decision Processes, Elsevier, vol. 43(1), pages 118-135, February.
    6. Maltz, Elliot & Souder, William E. & Kumar, Ajith, 2001. "Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions," Journal of Business Research, Elsevier, vol. 52(1), pages 69-82, April.
    7. Dulek, Ronald E. & Fielden, John S. & Hill, John S., 1991. "International communication: An executive primer," Business Horizons, Elsevier, vol. 34(1), pages 20-25.
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