IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/5700.html
   My bibliography  Save this paper

Strategic Foresight in multinational enterprises – a case study on the Deutsche Telekom Laboratories

Author

Listed:
  • Rohrbeck, Rene
  • Arnold, Heinrich M.
  • Heuer, Jörg

Abstract

Strategic Foresight activities enable companies to use weak signals to identify opportunities and threats. Research on Strategic Foresight proposes different methods, discusses their implementation and gives recommendations on how to link Strategic Foresight with other functions in an organization. Based on a literature review, we define a generic framework for the management of Strategic Foresight activities on the strategic, tactical and operational level and identify and discuss actors, methods and systems of Strategic Foresight. Building on an in-depth case study of the Deutsche Telekom Laboratories we shed light on the implementation of Strategic Foresight activities. In the discussion we focus on the interaction of methods from Consumer Foresight and Technology Intelligence. Taking an example project, we explore how Strategic Foresight is used on the operational level of innovation management. We conclude that Strategic Foresight can successfully contribute to coping with uncertainty and complexity and can feed the front-end of innovation from the market (customer needs) and technology (realization opportunities) perspective.

Suggested Citation

  • Rohrbeck, Rene & Arnold, Heinrich M. & Heuer, Jörg, 2007. "Strategic Foresight in multinational enterprises – a case study on the Deutsche Telekom Laboratories," MPRA Paper 5700, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:5700
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/5700/1/MPRA_paper_5700.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Christophe Van den Bulte & Rudy K. Moenaert, 1998. "The Effects of R&D Team Co-location on Communication Patterns among R&D, Marketing, and Manufacturing," Management Science, INFORMS, vol. 44(11-Part-2), pages 1-18, November.
    2. Katja Rost & Katharina Hölzle & Hans-Georg Gemünden, 2007. "Promotors or Champions? Pros and Cons of role Specialisation for Economic Process," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 59(4), pages 340-363, October.
    3. Rohrbeck, Rene, 2007. "Technology Scouting – a case study on the Deutsche Telekom Laboratories," MPRA Paper 5699, University Library of Munich, Germany.
    4. Maltz, Elliot & Souder, William E. & Kumar, Ajith, 2001. "Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions," Journal of Business Research, Elsevier, vol. 52(1), pages 69-82, April.
    5. Kerstin Cuhls, 2003. "From forecasting to foresight processes-new participative foresight activities in Germany," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 22(2-3), pages 93-111.
    6. Richard Makadok & Jay B. Barney, 2001. "Strategic Factor Market Intelligence: An Application of Information Economics to Strategy Formulation and Competitor Intelligence," Management Science, INFORMS, vol. 47(12), pages 1621-1638, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Abiodun Adegbile & David Sarpong & Dirk Meissner, 2017. "Strategic Foresight for Innovation Management: A Review and Research Agenda," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(04), pages 1-34, August.
    2. Bradford Ashton, 2020. "Intelligent Technology Scanning: Aims, Content, and Practice," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 14(3), pages 15-29.
    3. Gershman, Mikhail & Bredikhin, Sergey & Vishnevskiy, Konstantin, 2016. "The role of corporate foresight and technology roadmapping in companies' innovation development: The case of Russian state-owned enterprises," Technological Forecasting and Social Change, Elsevier, vol. 110(C), pages 187-195.
    4. Jissink, Tymen & Schweitzer, Fiona & Rohrbeck, René, 2019. "Forward-looking search during innovation projects: Under which conditions it impacts innovativeness," Technovation, Elsevier, vol. 84, pages 71-85.
    5. Ayda Amniattalab & Reza Ansari, 2016. "The Effect Of Strategic Foresight On Competitive Advantage With The Mediating Role Of Organisational Ambidexterity," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-18, April.
    6. Arran BROWN & Brian BARNARD, 2019. "Entrepreneurship, Innovation and Strategic Foresight: How Entrepreneurs Engage the Future as Opportunity," Expert Journal of Business and Management, Sprint Investify, vol. 7(1), pages 11-30.
    7. Block, Carolin & Wustmans, Michael & Laibach, Natalie & Bröring, Stefanie, 2021. "Semantic bridging of patents and scientific publications – The case of an emerging sustainability-oriented technology," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    8. Rohrbeck, René & Kum, Menes Etingue, 2018. "Corporate foresight and its impact on firm performance: A longitudinal analysis," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 105-116.
    9. Rohrbeck, Rene, 2007. "Veille stratégique en entreprise multinationale - Une étude de cas auprès de la Deutsche Telekom AG," MPRA Paper 5701, University Library of Munich, Germany.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rohrbeck, Rene, 2007. "Veille stratégique en entreprise multinationale - Une étude de cas auprès de la Deutsche Telekom AG," MPRA Paper 5701, University Library of Munich, Germany.
    2. M.A. Komissarova & M.M. Kulikov & M.M. Afanasiev & N.V. Guzenko, 2020. "The Foresight Methodology in Strategic Planning at Regional Level," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 77-83.
    3. Andrzej Magruk, 2021. "Analysis of Uncertainties and Levels of Foreknowledge in Relation to Major Features of Emerging Technologies—The Context of Foresight Research for the Fourth Industrial Revolution," Sustainability, MDPI, vol. 13(17), pages 1-16, September.
    4. David Gaddis Ross, 2012. "On Evaluation Costs in Strategic Factor Markets: The Implications for Competition and Organizational Design," Management Science, INFORMS, vol. 58(4), pages 791-804, April.
    5. Goebel, Daniel J. & Marshall, Greg W. & Locander, William B., 2006. "Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm," Journal of Business Research, Elsevier, vol. 59(7), pages 829-837, July.
    6. Starling David Hunter & Henrik Bentzen & Jan Taug, 2020. "On the “missing link” between formal organization and informal social structure," Journal of Organization Design, Springer;Organizational Design Community, vol. 9(1), pages 1-20, December.
    7. Richard J. Arend & Moren Lévesque, 2010. "Is the Resource-Based View a Practical Organizational Theory?," Organization Science, INFORMS, vol. 21(4), pages 913-930, August.
    8. Kutoma J. Wakunuma & Bernd Carsten Stahl, 2014. "Tomorrow’s ethics and today’s response: An investigation into the ways information systems professionals perceive and address emerging ethical issues," Information Systems Frontiers, Springer, vol. 16(3), pages 383-397, July.
    9. Thomas Hamadi & Jens Leker & Klaus Meerholz, 2018. "Emergence Of Innovation Champions: Differences In The R&D Collaboration Process Between Science And Industry," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(08), pages 1-17, December.
    10. Ribeiro, Barbara E. & Quintanilla, Miguel A., 2015. "Transitions in biofuel technologies: An appraisal of the social impacts of cellulosic ethanol using the Delphi method," Technological Forecasting and Social Change, Elsevier, vol. 92(C), pages 53-68.
    11. Markus Christen, 2005. "Research Note---Cost Uncertainty Is Bliss: The Effect of Competition on the Acquisition of Cost Information for Pricing New Products," Management Science, INFORMS, vol. 51(4), pages 668-676, April.
    12. Kuselias, Stephen & Agoglia, Christopher P. & Wang, Elaine Ying, 2023. "The effect of team member proximity and assignment length on audit staff reliance on a supervisor's preferences," Accounting, Organizations and Society, Elsevier, vol. 105(C).
    13. Anna Sokolova, 2013. "The integrated approach for Foresight evaluation: the Russian case," HSE Working papers WP BRP 20/STI/2013, National Research University Higher School of Economics.
    14. Lorenzo Di Lucia & Barbara Ribeiro, 2018. "Enacting Responsibilities in Landscape Design: The Case of Advanced Biofuels," Sustainability, MDPI, vol. 10(11), pages 1-15, November.
    15. V. Kumar & Alok R. Saboo & Amit Agarwal & Binay Kumar, 2020. "Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry," Production and Operations Management, Production and Operations Management Society, vol. 29(1), pages 192-213, January.
    16. Johnson, Aaron J. & Egelkraut, Thorsten M. & Grout, Cyrus A., 2010. "Market Intelligence Utilization by Small Food Companies: An Application of the Grounded Theory Method in Exploratory Research," Journal of Food Distribution Research, Food Distribution Research Society, vol. 41(2), pages 1-15, July.
    17. Zbyslaw Dobrowolski, 2020. "Forensic Auditing and Weak Signals: A Cognitive Approach and Practical Tips," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 247-259.
    18. Roger Moser & Srinath Rengarajan & Gopalakrishnan Narayanamurthy, 2021. "Decision Intelligence: Creating a Fit between Intelligence Requirements and Intelligence Processing Capacities," IIM Kozhikode Society & Management Review, , vol. 10(2), pages 160-177, July.
    19. Magistretti, Stefano & Dell'Era, Claudio & Verganti, Roberto, 2020. "Searching for the right application: A technology development review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 151(C).
    20. Huma Javaid & Xavier Castaner & Panos Desyllas & Orietta Marsili, 2023. "To acquire or not to acquire? Duration of due diligence in technology acquisitions," MIOIR Working Paper Series 2023-02, The Manchester Institute of Innovation Research (MIoIR), The University of Manchester.

    More about this item

    Keywords

    strategic foresight; consumer foresight; technology foresight; technology intelligence; market foresight; trend analysis; future studies; future analysis; telecommunication industry;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    NEP fields

    This paper has been announced in the following NEP Reports:

    Lists

    This item is featured on the following reading lists, Wikipedia, or ReplicationWiki pages:
    1. Technology Assessment

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:5700. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.