IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/139049.html
   My bibliography  Save this article

Market Intelligence Utilization by Small Food Companies: An Application of the Grounded Theory Method in Exploratory Research

Author

Listed:
  • Johnson, Aaron J.
  • Egelkraut, Thorsten M.
  • Grout, Cyrus A.

Abstract

Insights into how small agribusinesses acquire, process, and use market intelligence are critical to improving their marketing competencies and to understanding practices that lead to better business performance. However, the current body of literature is limited in this topic. We apply the exploratory research method of grounded theory to better understand how small- to medium-sized food companies fi nd and utilize information in their decision-making process. We develop a taxonomy of information types sought and provide insight into how and when these fi rms utilize this information. In addition, we develop a conceptual model that demonstrates different relationships between information, knowledge, and actions.

Suggested Citation

  • Johnson, Aaron J. & Egelkraut, Thorsten M. & Grout, Cyrus A., 2010. "Market Intelligence Utilization by Small Food Companies: An Application of the Grounded Theory Method in Exploratory Research," Journal of Food Distribution Research, Food Distribution Research Society, vol. 41(2), pages 1-15, July.
    • Handle: RePEc:ags:jlofdr:139049
    DOI: 10.22004/ag.econ.139049
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/139049/files/Johnson_41_2.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.139049?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bitsch, Vera, 2001. "Qualitative Research In Agricultural Economics: Paradigms, Purposes, And Evaluation Criteria," 2001 Annual meeting, August 5-8, Chicago, IL 20718, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Richard Makadok & Jay B. Barney, 2001. "Strategic Factor Market Intelligence: An Application of Information Economics to Strategy Formulation and Competitor Intelligence," Management Science, INFORMS, vol. 47(12), pages 1621-1638, December.
    3. Bitsch, Vera, 2005. "Qualitative Research: A Grounded Theory Example and Evaluation Criteria," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(1), pages 1-17.
    4. Levine, David I, 1993. "Fairness, Markets, and Ability to Pay: Evidence from Compensation Executives," American Economic Review, American Economic Association, vol. 83(5), pages 1241-1259, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jonas Agell & Helge Bennmarker, 2003. "Endogenous Wage Rigidity," CESifo Working Paper Series 1081, CESifo.
    2. Rombach, Meike & Bitsch, Vera, 2018. "Sector blending: evidence from the German Food Bank," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(2), March.
    3. Roberto Villalba & Garima Joshi & Thomas Daum & Terese E. Venus, 2024. "Financing Climate-Smart Agriculture: a case study from the Indo-Gangetic Plains," Mitigation and Adaptation Strategies for Global Change, Springer, vol. 29(5), pages 1-25, June.
    4. Thomas Daum & Ygué Patrice Adegbola & Geoffrey Kamau & Alpha Oumar Kergna & Christogonus Daudu & Wahab Akeem Adebowale & Carine Adegbola & Charles Bett & Wellington Mulinge & Roch Cedrique Zossou & Ab, 2024. "Made in Africa – How to make local agricultural machinery manufacturing thrive," Journal of International Development, John Wiley & Sons, Ltd., vol. 36(2), pages 1079-1109, March.
    5. David Gaddis Ross, 2012. "On Evaluation Costs in Strategic Factor Markets: The Implications for Competition and Organizational Design," Management Science, INFORMS, vol. 58(4), pages 791-804, April.
    6. Richard J. Arend & Moren Lévesque, 2010. "Is the Resource-Based View a Practical Organizational Theory?," Organization Science, INFORMS, vol. 21(4), pages 913-930, August.
    7. Julio J. Rotemberg, 2007. "Minimally altruistic wages and unemployment in a matching model," Working Papers 07-5, Federal Reserve Bank of Boston.
    8. Kotapati Srinivasa Reddy, 2015. "Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1037225-103, December.
    9. Grossmann, Volker, 2002. "Is it rational to internalize the personal norm that one should reciprocate?," Journal of Economic Psychology, Elsevier, vol. 23(1), pages 27-48, February.
    10. Christian Grund & Niels Westergaard-Nielsen, 2008. "The Dispersion of Employees' Wage Increases and Firm Performance," ILR Review, Cornell University, ILR School, vol. 61(4), pages 485-501, July.
    11. Berrone, Pascual & Gelabert, Liliana & Fosfuri, Andrea & Gomez-Mejia, Luis R., 2007. "Can institutional forces create competitive advantage? An empirical examination of environmental innovation," IESE Research Papers D/723, IESE Business School.
    12. Phebo D. Wibbens, 2023. "A formal framework for the RBV: Resource dynamics as a Markov process," Strategic Management Journal, Wiley Blackwell, vol. 44(6), pages 1562-1586, June.
    13. Uzea, F. Nicoleta & Fulton, Murray E., 2014. "Mechanisms for Effective Alliance Management: Insights from a Federated Cooperative Marketing System," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(1), pages 1-32, February.
    14. Hildreth, Andrew K G & Oswald, Andrew J, 1997. "Rent-Sharing and Wages: Evidence from Company and Establishment Panels," Journal of Labor Economics, University of Chicago Press, vol. 15(2), pages 318-337, April.
    15. Michael Rusinek & François Rycx, 2013. "Rent-Sharing under Different Bargaining Regimes: Evidence from Linked Employer–Employee Data," British Journal of Industrial Relations, London School of Economics, vol. 51(1), pages 28-58, March.
    16. Isabelle Le Breton-Miller & Danny Miller, 2015. "The paradox of resource vulnerability: Considerations for organizational curatorship," Strategic Management Journal, Wiley Blackwell, vol. 36(3), pages 397-415, March.
    17. Andrew E. Clark & Nicolai Kristensen & Niels Westergård‐Nielsen, 2009. "Job Satisfaction and Co‐worker Wages: Status or Signal?," Economic Journal, Royal Economic Society, vol. 119(536), pages 430-447, March.
    18. Erica Groshen & Mark Schweitzer, 1999. "Identifying Inflation's Grease and Sand Effects in the Labor Market," NBER Chapters, in: The Costs and Benefits of Price Stability, pages 273-314, National Bureau of Economic Research, Inc.
    19. Jean‐Pierre Danthine & André Kurmann, 2007. "The Macroeconomic Consequences of Reciprocity in Labor Relations," Scandinavian Journal of Economics, Wiley Blackwell, vol. 109(4), pages 857-881, December.
    20. Rosita Capurro & Michele Galeotti & Stefano Garzella, 2018. ""Mondo reale-tradizionale" e "mondo digitale", strategie aziendali e web intelligence: il futuro del controllo e della gestione delle informazioni," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2018(2 Suppl.), pages 83-111.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:139049. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.