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Lo scenario competitivo degli oli extravergine di oliva nel canale della GDO

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  • Marchini, Andrea
  • Diotallevi, Francesco

Abstract

The technological innovations of the project VALOROLIO act as an integrated package of interventions at the system load of extra virgin olive oil extraction and treatment processes of all products with a view to their economic value. The pitting of the olives allows a substantial modification of the extraction process with the production of new products, almond and peanut, as well as the modification of the quali-quantitative traditional products (virgin olive residues pitted, vegetation waters rich in polyphenols) which guarantee pet food uses and pharmaceutical. The economic unit in the course of the project assessed the economic effects of innovation on the entire supply chain by identifying the critical points is that the business opportunities. Here, the limited space available, will be presented the microeconomic analysis documenting the opportunities offered by technological innovation

Suggested Citation

  • Marchini, Andrea & Diotallevi, Francesco, 2010. "Lo scenario competitivo degli oli extravergine di oliva nel canale della GDO," MPRA Paper 40483, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:40483
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    References listed on IDEAS

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    1. Scarpa Riccardo & Del Giudice Teresa, 2004. "Market Segmentation via Mixed Logit: Extra-Virgin Olive Oil in Urban Italy," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 2(1), pages 1-20, August.
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    More about this item

    Keywords

    modern distribution strategies; olive oil market;

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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