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La domanda di olio extra-vergine di oliva nel Sud Italia.Quali le migliori strategie:brand leadership, private label o piccoli produttori?
[The extra-virgin olive oil demand in South Italia.Whic are best strategies: leadership brands, private labels or small producers?]

Author

Listed:
  • Diotallevi, Francesco
  • Stasi, Antonio

Abstract

The extra-virgin olive oil, in the rural economy of our country, is taking an increasingly important role. The increasing price volatility due to the opening of markets and the competitive relationship with other producing countries, the increase in demand for quality products, along with consumer requirements in terms of quality and assurance, manufacturing companies are heading to make choices of major structural order to maintain or improve their competitive position.

Suggested Citation

  • Diotallevi, Francesco & Stasi, Antonio, 2010. "La domanda di olio extra-vergine di oliva nel Sud Italia.Quali le migliori strategie:brand leadership, private label o piccoli produttori? [The extra-virgin olive oil demand in South Italia.Whic ar," MPRA Paper 40480, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:40480
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    File URL: https://mpra.ub.uni-muenchen.de/40480/1/MPRA_paper_40480.pdf
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    References listed on IDEAS

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    Cited by:

    1. Antonio Stasi & Francesco Diotallevi & Andrea Marchini, 2012. "Strategie di prezzo e profittabilit? nel mercato degli oli extra-vergine di oliva: un modello di analisi attraverso gli scanner data," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, vol. 0(1), pages 69-88.

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    More about this item

    Keywords

    olive oil; south Italy; market strategies;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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