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Visitors of two types of museums: do expenditure patterns differ?

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  • Brida, Juan Gabriel
  • Disegna, Marta
  • Scuderi, Raffaele

Abstract

This study aims at estimating and comparing the determinants of expenditure behaviour of visitors in two types of museums. An ad-hoc survey was conducted between June and September 2011 among the visitors of the principal museums of the two provinces of Bolzano and Trento: the South Tyrol Museum of Archeology (Bolzano), hosting the permanent exhibition of the “Iceman” Ötzi, and the Museum of Modern and Contemporaneous Art of Trento and Rovereto (MART). The double-hurdle procedure of Heien and Wessels (1999) is used in order to obtain consistent estimates and split the process of spending decision into the stages of ‘activation’ and ‘outcome’. Results highlight two distinct profiles of visitors. Spending of the modern art museum visitor was positively related to her cultural interest, whereas the expenditure profile of the archaeological museum guest was more ‘generalist’.

Suggested Citation

  • Brida, Juan Gabriel & Disegna, Marta & Scuderi, Raffaele, 2012. "Visitors of two types of museums: do expenditure patterns differ?," MPRA Paper 38841, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:38841
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    Cited by:

    1. Juan Gabriel Brida & Chiara Dalle Nogare & Raffaele Scuderi, 2017. "Learning at the museum," Tourism Economics, , vol. 23(2), pages 281-294, March.
    2. Marta Disegna & Linda Osti, 2013. "The Influence of Visitors’ Satisfaction on Expenditure Behaviour," BEMPS - Bozen Economics & Management Paper Series BEMPS14, Faculty of Economics and Management at the Free University of Bozen.
    3. Richard T. Melstrom, 2017. "Estimating a model of sportfishing trip expenditures using a quasi-maximum likelihood approach," Tourism Economics, , vol. 23(2), pages 448-459, March.
    4. Faruk Urak & Nihat Küçük & Abdulbaki Bilgiç & Steven T Yen, 2023. "Modeling censored tourism expenditures in Turkey with non-normal and heteroscedastic errors: An application of the inverse hyperbolic sine double-hurdle model," Tourism Economics, , vol. 29(3), pages 718-741, May.
    5. Marta Disegna & Linda Osti, 2016. "Tourists' Expenditure Behaviour: The Influence of Satisfaction and the Dependence of Spending Categories," Tourism Economics, , vol. 22(1), pages 5-30, February.
    6. Cristina Muñiz & Plácido Rodríguez & María José Suárez, 2017. "Participation in cultural activities: specification issues," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(1), pages 71-93, February.
    7. Jorge V Pérez-Rodríguez & Francisco Ledesma-Rodríguez, 2021. "Unconditional quantile regression and tourism expenditure: The case of the Canary Islands," Tourism Economics, , vol. 27(4), pages 626-648, June.
    8. Pierpaolo D’Urso & Marta Disegna & Riccardo Massari, 2020. "Satisfaction and Tourism Expenditure Behaviour," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 149(3), pages 1081-1106, June.
    9. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.
    10. Gómez–Déniz, E. & Pérez–Rodríguez, J.V., 2019. "Modelling distribution of aggregate expenditure on tourism," Economic Modelling, Elsevier, vol. 78(C), pages 293-308.
    11. Christer Thrane, 2016. "The Determinants of Norwegians' Summer Tourism Expenditure: Foreign and Domestic Trips," Tourism Economics, , vol. 22(1), pages 31-46, February.

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    More about this item

    Keywords

    Visitors expenditure; museum; double-hurdle model; spending behaviour;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C19 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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