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An Exploratory Study of Consumer Attitudes toward Green Cosmetics in the UK Market

Author

Listed:
  • Yifeng Lin

    (Business School, Newcastle University, Newcastle upon Tyne NE1 7RU, UK
    School of Innovation and Entrepreneurship, Yango University, Fuzhou 350015, China)

  • Shaohua Yang

    (Graduate School of Business, Universiti Sains Malaysia, Penang 11800, Malaysia)

  • Haniruzila Hanifah

    (Graduate School of Business, Universiti Sains Malaysia, Penang 11800, Malaysia)

  • Qaisar Iqbal

    (School of Management, Universiti Sains Malaysia, Penang 11800, Malaysia)

Abstract

People’s health awareness has extended from the food industry to the personal beauty industry. Consumers have increased their interest in natural ingredients, sustainable packaging, and other green elements of cosmetics. This research explores consumer attitudes toward green cosmetics. Data were collected through qualitative research instruments (focus groups) since the research aimed to discover in-depth consumer attitudes and feelings. There were 30 British females who agreed to be respondents in five focus groups. They were divided into five focus groups. The key findings of this research were the prevailing neutral attitudes toward green cosmetics due to the lack of knowledge and confusing market standards. The majority of respondents viewed price and performance as the most important factors when choosing cosmetics instead of green elements. However, given the growing awareness of natural and organic ingredients and green production, most respondents admitted the potential change of present neutral attitudes to be more supportive in the future. Green cosmetics is a new trend in the personal beauty industry. This study ascertains the consumer attitudes toward green cosmetics and calls for clearer green standards and regulations in the industry as well as advanced biotechnology to extract natural ingredients.

Suggested Citation

  • Yifeng Lin & Shaohua Yang & Haniruzila Hanifah & Qaisar Iqbal, 2018. "An Exploratory Study of Consumer Attitudes toward Green Cosmetics in the UK Market," Administrative Sciences, MDPI, vol. 8(4), pages 1-14, November.
    • Handle: RePEc:gam:jadmsc:v:8:y:2018:i:4:p:71-:d:183954
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    References listed on IDEAS

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    1. Lutz, Richard J, 1975. "Changing Brand Attitudes through Modification of Cognitive Structure," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(4), pages 49-59, March.
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    Cited by:

    1. Dayi He & Ximing Deng, 2020. "Price Competition and Product Differentiation Based on the Subjective and Social Effect of Consumers’ Environmental Awareness," IJERPH, MDPI, vol. 17(3), pages 1-16, January.
    2. Yam B. Limbu & A. F. M. Jalal Ahamed, 2023. "What Influences Green Cosmetics Purchase Intention and Behavior? A Systematic Review and Future Research Agenda," Sustainability, MDPI, vol. 15(15), pages 1-15, August.
    3. Sandra, Notaro & Alessandro, Paletto, 2021. "Consumers’ preferences, attitudes and willingness to pay for bio-textile in wood fibers," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    4. Mohsin, Ali & Karim, Emadul, 2020. "Role of Client Relationship Marketing in the Banking Sector of Pakistan," MPRA Paper 110097, University Library of Munich, Germany.
    5. Nora Amberg & Csaba Fogarassy, 2019. "Green Consumer Behavior in the Cosmetics Market," Resources, MDPI, vol. 8(3), pages 1-19, July.
    6. Ihil S. Baron, 2022. "Understanding the effect of cosmetics brand perception, halal label, and product composition on habitual buying behaviour through perceived price ," GATR Journals jmmr301, Global Academy of Training and Research (GATR) Enterprise.
    7. Shakeel, Sabahat & Karim, Emadul, 2019. "Consumer Buying Behavior: Organic Cosmetics versus Non-Organic Cosmetics," MPRA Paper 110098, University Library of Munich, Germany.
    8. Shakeel, Sabahat & Karim, Emadul, 2019. "Consumer Buying Behavior: Organic Cosmetics versus Non-Organic Cosmetics," MPRA Paper 109973, University Library of Munich, Germany, revised 30 Sep 2021.
    9. Roxana-Larisa Cadar & Antonio Amuza & Diana Elena Dumitras & Mihaela Mihai & Cristina Bianca Pocol, 2021. "Analysing Clusters of Consumers Who Use Medicinal and Aromatic Plant Products," Sustainability, MDPI, vol. 13(15), pages 1-16, August.

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