Non-comparative versus Comparative Advertising as a Quality Signal
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- Emons, Winand & Fluet, Claude, 2009. "Non-comparative versus Comparative Advertising as a Quality Signal," CEPR Discussion Papers 7109, C.E.P.R. Discussion Papers.
- Emons, Winand & Fluet, Claude, 2011. "Non-comparative versus Comparative Advertising as a Quality Signal," VfS Annual Conference 2011 (Frankfurt, Main): The Order of the World Economy - Lessons from the Crisis 48713, Verein für Socialpolitik / German Economic Association.
- Winand Emons & Claude Fluet, 2008. "Non-comparative versus Comparative Advertising as a Quality Signal," Diskussionsschriften dp0805, Universitaet Bern, Departement Volkswirtschaft.
References listed on IDEAS
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Cited by:
- Simon P. Anderson & Federico Ciliberto & Jura Liaukonyte & Régis Renault, 2016.
"Push-me pull-you: comparative advertising in the OTC analgesics industry,"
RAND Journal of Economics, RAND Corporation, vol. 47(4), pages 1029-1056, November.
- Anderson, Simon & Renault, Régis & Ciliberto, Federico & Liaukonyte, Jura, 2012. "Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry," CEPR Discussion Papers 8988, C.E.P.R. Discussion Papers.
- Simon P. Anderson & Federico Ciliberto & Jura Liaukonyte & Régis Renault, 2015. "Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry," CESifo Working Paper Series 5418, CESifo.
- Anderson, Simon & Ciliberto, Federico & Liaukonyte, Jura & Renault, Regis, 2012. "Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry," MPRA Paper 38626, University Library of Munich, Germany.
- Winand Emons & Claude Fluet, 2020.
"Adversarial versus Inquisitorial Testimony,"
Revue économique, Presses de Sciences-Po, vol. 71(3), pages 429-457.
- Emons, Winand & Fluet, Claude, 2009. "Adversarial versus Inquisitorial Testimony," CEPR Discussion Papers 7476, C.E.P.R. Discussion Papers.
- Winand Emons & Claude Fluet, 2011. "Adversarial versus Inquisitorial Testimony," Cahiers de recherche 1122, CIRPEE.
- Winand Emons & Claude Fluet, 2009. "Adversarial versus Inquisitorial Testimony," Diskussionsschriften dp0904, Universitaet Bern, Departement Volkswirtschaft.
- Maria Alipranti & Evangelos Mitrokostas & Emmanuel Petrakis, 2013. "Comparative versus Informative Advertising in Oligopolistic Markets," Working Papers 1301, University of Crete, Department of Economics.
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More about this item
Keywords
Advertising; costly state falsification; signalling;All these keywords.
JEL classification:
- D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
- K41 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Litigation Process
- K42 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Illegal Behavior and the Enforcement of Law
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2009-02-14 (Industrial Competition)
- NEP-CTA-2009-02-14 (Contract Theory and Applications)
- NEP-LAW-2009-02-14 (Law and Economics)
- NEP-MIC-2009-02-14 (Microeconomics)
- NEP-MKT-2009-02-14 (Marketing)
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