Getting into Your Head(Ache): The Information Content of Advertising in the Over-the-Counter Analgesics Industry
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Cited by:
- Emons, Winand & Fluet, Claude, 2012.
"Non-comparative versus comparative advertising of quality,"
International Journal of Industrial Organization, Elsevier, vol. 30(4), pages 352-360.
- Winand Emons & Claude Denys Fluet, 2011. "Non-comparative versus Comparative Advertising of Quality," CIRANO Working Papers 2011s-75, CIRANO.
- Winand Emons & Claude Fluet, 2011. "Non-Comparative versus Comparative Advertising of Quality," Cahiers de recherche 1139, CIRPEE.
- Liang Guo, 2021. "Partial Unraveling and Strategic Contract Timing," Management Science, INFORMS, vol. 67(12), pages 7719-7736, December.
- Winand Emons & Claude Fluet, 2008.
"Non-comparative versus Comparative Advertising as a Quality Signal,"
Diskussionsschriften
dp0805, Universitaet Bern, Departement Volkswirtschaft.
- Emons, Winand & Fluet, Claude, 2009. "Non-comparative versus Comparative Advertising as a Quality Signal," CEPR Discussion Papers 7109, C.E.P.R. Discussion Papers.
- Emons, Winand & Fluet, Claude, 2011. "Non-comparative versus Comparative Advertising as a Quality Signal," VfS Annual Conference 2011 (Frankfurt, Main): The Order of the World Economy - Lessons from the Crisis 48713, Verein für Socialpolitik / German Economic Association.
- Winand Emons & Claude Fluet, 2009. "Non-comparative versus Comparative Advertising as a Quality Signal," Cahiers de recherche 0902, CIRPEE.
- Liang Guo, 2020. "Upstream Exploitation and Strategic Disclosure," Marketing Science, INFORMS, vol. 39(5), pages 923-938, September.
- Maria Alipranti & Emmanuel Petrakis, 2013. "Comparative Advertising in Markets with Network Externalities," Working Papers 1306, University of Crete, Department of Economics.
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More about this item
Keywords
Information Content; Advertising; Comparative Advertising; Content Analysis;All these keywords.
JEL classification:
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2010-09-25 (Industrial Competition)
- NEP-MKT-2010-09-25 (Marketing)
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