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Wertschöpfungsorganisation und Differenzierungsdilemma in der Automobilindustrie

Author

Listed:
  • Helmut Dietl
  • Susanne Royer
  • Uwe Stratmann

    (Institute for Strategy and Business Economics, University of Zurich
    International Institute for Management, University of Flensburg
    International Institute for Management, University of Flensburg and ICDP Büro Deutschland)

Abstract

Wie viele andere Branchen befindet sich auch die Automobilbranche in einem voran schreitenden Modularisierungsprozess. Dieses betrifft sowohl die Produktion als auch die Distribution. Standardisierung und Modularisierung der Wertschöpfungsorganisa¬tion führen jedoch zu einem betriebswirtschaftlichen Zielkonflikt: die Erzielung von Effizienzvorteilen einerseits und Differenzierungsmöglichkeiten andererseits. Im vorliegenden Beitrag wird am Beispiel der Automobilindustrie dargestellt, wie Unterneh¬men dem Differenzierungsdilemma entgehen können, indem sie trotz zunehmender Modularisierung und Standardisierung einen hohen Integrationsgrad ihrer Wertschöpfungsorganisation aufrechterhalten. Diejenigen Hersteller, die sowohl in der Produktion als auch in Distribution eine hohe Wertschöpfungstiefe und eine hohe Bindungsintensität der Lieferanten beziehungsweise Händler aufweisen, können Wettbewerbsvorteile gegenüber ihren Konkurrenten erzielen und ein notwendiges Differenzierungspotential erreichen.

Suggested Citation

  • Helmut Dietl & Susanne Royer & Uwe Stratmann, 2007. "Wertschöpfungsorganisation und Differenzierungsdilemma in der Automobilindustrie," Working Papers 0064, University of Zurich, Institute for Strategy and Business Economics (ISU).
    • Handle: RePEc:iso:wpaper:0064
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    References listed on IDEAS

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    1. Joseph Farrell & Hunter K. Monroe & Garth Saloner, 1998. "The Vertical Organization of Industry: Systems Competition versus Component Competition," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 7(2), pages 143-182, June.
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    1. Andrea Jochmann-Doellll & Hartmut Waechter, 2008. "Democracy at Work \u2013 Revisited," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 19(4), pages 274-290.
    2. Florian Kaiser & Robert Obermaier, 2020. "Vertical (Dis‑)Integration and Firm Performance: A Management Paradigm Revisited," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(1), pages 1-37, February.

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