IDEAS home Printed from https://ideas.repec.org/p/hig/wpaper/107hum2015.html
   My bibliography  Save this paper

Is Opera Attendance Fashionable? The Case of Perm Opera and Ballet Theatre

Author

Listed:
  • Iuliia O. Papushina

    (National Research University Higher School of Economics)

Abstract

This paper considers fashion as a factor of theatre attendance. The research setting is the industrial city Perm with approximately one million citizens. Perm opera and ballet theatre found in 1870 is “Russia’s third ballet Mecca, after Moscow and St. Petersburg”. Series of in-depth interviews, content-analysis and analysis of discourse provide “corroborative evidence”. The research is based on fashion value framework, which regards fashion guided behaviour as a function of shared values called fashion values. The literature review generates insights about the role of fashion in high culture consumption and arguments pro applicability of the fashion values framework for theatre attendance. The data comes from 23 in-depth interviews with visitors and non-visitors of Perm opera and ballet theatre. The research develops the set of indicators of fashion awareness in context of theatre attendance. The results shows that institutionalized cultural capital and occupation in cultural industries matter for fashion awareness of a particularly participant. So far, it is supposed education and occupation play more important role as an explanation of fashion awareness than class does. The ways for future investigations are discussed

Suggested Citation

  • Iuliia O. Papushina, 2015. "Is Opera Attendance Fashionable? The Case of Perm Opera and Ballet Theatre," HSE Working papers WP BRP 107/HUM/2015, National Research University Higher School of Economics.
    • Handle: RePEc:hig:wpaper:107hum2015
    as

    Download full text from publisher

    File URL: http://www.hse.ru/data/2015/10/19/1076614810/107HUM2015.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Daniela Andreini & Diego Rinallo & Giuseppe Pedeliento & Mara Bergamaschi, 2017. "Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope," Journal of Business Ethics, Springer, vol. 141(3), pages 529-550, March.
    2. Juan Carlos Martín & Veronika Rudchenko & María-Victoria Sánchez-Rebull, 2020. "The Role of Nationality and Hotel Class on Guests’ Satisfaction. A Fuzzy-TOPSIS Approach Applied in Saint Petersburg," Administrative Sciences, MDPI, vol. 10(3), pages 1-24, September.
    3. Justo, Rachida & DeTienne, Dawn R. & Sieger, Philipp, 2015. "Failure or voluntary exit? Reassessing the female underperformance hypothesis," Journal of Business Venturing, Elsevier, vol. 30(6), pages 775-792.
    4. Manoël Pénicaud & Anne-Gaëlle Jolivot, 2023. "Consuming the Divine Grace: Circulations and Ritual Reuses of Votive Materiality in Pilgrimage Spaces [Consommer la grâce divine : Circulations et réutilisations rituelles de la matérialité votive ," Post-Print hal-04355357, HAL.
    5. Andersen, Sophie Esmann & Johansen, Trine Susanne, 2021. "Corporate citizenship: Challenging the corporate centricity in corporate marketing," Journal of Business Research, Elsevier, vol. 131(C), pages 686-699.
    6. Dietrich, Daniel, 2018. "Digital Brand Disruption - How Opinion Leaders Evoke Unexpected Brand Meanings," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(2), pages 66-72.
    7. David P. Ashmore & Roselle Thoreau & Corina Kwami & Nicola Christie & Nicholas A. Tyler, 2020. "Using thematic analysis to explore symbolism in transport choice across national cultures," Transportation, Springer, vol. 47(2), pages 607-640, April.
    8. Charis X. Li & Xiao-xiao Liu & Jun Ye & Siyu Zheng & Songyin Cai, 2024. "Ethical Pursuit or Personal Nirvana? Unpacking the Practice of Danshari in China," Journal of Business Ethics, Springer, vol. 191(4), pages 675-695, May.
    9. Silvia Biraghi & Rossella Chiara Gambetti & Angela Antonia Beccanulli, 2020. "Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism," Italian Journal of Marketing, Springer, vol. 2020(2), pages 163-187, September.
    10. Brice William D. & Chu Edward & Brice Anastasiya, 2017. "Culture-Based Rejection of Taboo-Infringing Imports," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 53(3), pages 67-81, September.
    11. Matthew Hawkins, 2019. "The effect of activity identity fusion on negative consumer behavior," Post-Print hal-02014635, HAL.
    12. Nieves García-de-Frutos & José Manuel Ortega-Egea & Javier Martínez-del-Río, 2018. "Anti-consumption for Environmental Sustainability: Conceptualization, Review, and Multilevel Research Directions," Journal of Business Ethics, Springer, vol. 148(2), pages 411-435, March.
    13. Rezende, Daniel Carvalho de, 2014. "Politics in Food Markets: alternative modes of qualification and engaging," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 52(2), pages 1-14, June.
    14. Maria Antonietta Raimondo & Gaetano Nino Miceli & Stefania Farace, 2013. "Self o mass branding? La relazione tra personalizzazione e marca," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(4), pages 149-171.
    15. Swati Sharma, 2021. "Towards an Understanding of the Indian Tourist Buying Airbnb Services," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(3), pages 1-14, July.
    16. Lopez Sintas, Jordi & Garcia Alvarez, Ercilia, 2005. "Four characters on the stage playing three games: performing arts consumption in Spain," Journal of Business Research, Elsevier, vol. 58(10), pages 1446-1455, October.
    17. Sobol, Kamila & Cleveland, Mark & Laroche, Michel, 2018. "Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 340-353.
    18. Masset, Julie & Decrop, Alain, 2016. "“God, I have so many ashtrays!” Dependences and dependencies in consumer–possession relationships," Journal of Business Research, Elsevier, vol. 69(1), pages 94-109.
    19. Nguyen, Hieu P. & Chen, Steven & Mukherjee, Sayantani, 2014. "Reverse stigma in the Freegan community," Journal of Business Research, Elsevier, vol. 67(9), pages 1877-1884.
    20. Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ, 2014. "Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 66-77.

    More about this item

    Keywords

    high culture; consumption; fashion; audience; cultural capital;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hig:wpaper:107hum2015. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Shamil Abdulaev or Shamil Abdulaev (email available below). General contact details of provider: https://edirc.repec.org/data/hsecoru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.