Strategic marketing types: Evidence from the European meat processing industry
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Cited by:
- W. Bruce Traill, 2000. "Strategic Groups of EU Food Manufacturers," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(1), pages 45-60, January.
- Martinez, Marian Garcia & Poole, Nigel D., 2004. "Analysing Linkages between Strategy, Performance, Management Structure and Culture in the Spanish Fresh Produce Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(4), pages 1-24.
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More about this item
Keywords
Marketing; Generic strategy; Meat industry; Denmark;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-AGR-2001-11-05 (Agricultural Economics)
- NEP-EEC-2001-11-05 (European Economics)
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