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L'entreprise face aux mondes virtuels

Author

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  • David Albert

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

Les possibilités qu'offrent les mondes virtuels aux entreprises et, réciproquement, la façon dont il est possible d'inventer le management qui utiliserait ce potentiel en sont encore aux balbutiements et les expériences avancées concernent des cercles relativement restreints de chercheurs et d'entreprises pionniers. Les conclusions, au stade actuel de développement des mondes virtuels – voir par exemple les rapports du Gartner Group en 2008 ou, plus récemment, un certain nombre d'articles publiés sur Internet Actu – sont convergentes : c'est pour l'instant beaucoup de bruit pour peu de résultats mais, ajoute-t-on, de prochaines générations de mondes virtuels pourraient changer la donne. Il se peut aussi que nous n'ayons pas encore inventé le management qui saurait utiliser les possibilités des mondes disponibles. Les mondes virtuels de la première décennie du 21ème siècle sont-ils si limités ? N'aurionsnous pas su innover ? Si tel est le cas, comment innover avec et dans les mondes virtuels pour qu'ils constituent un levier à haut potentiel, et quelles perspectives se dessinent pour les années à venir ? Le présent projet a apporté sa modeste contribution à cette perspective : de nombreux espaces conceptuels ont été ouverts et explorés, de nombreux connaissances ont été produites, qui pourraient à moyen terme être utilisées dans des projets concrets.

Suggested Citation

  • David Albert, 2012. "L'entreprise face aux mondes virtuels," Working Papers halshs-02401194, HAL.
    • Handle: RePEc:hal:wpaper:halshs-02401194
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02401194
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    References listed on IDEAS

    as
    1. Edward Castronova, 2001. "Virtual Worlds: A First-Hand Account of Market and Society on the Cyberian Frontier," CESifo Working Paper Series 618, CESifo.
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    4. Stephen J Kobrin, 2001. "Territoriality and the Governance of Cyberspace," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(4), pages 687-704, December.
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