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Collective Strategy Formulation: An Experimental Research Assessing the Positive Impact of Group Decision Support System on Work Group

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  • Karim Gassemi

    (Head of the LAMSO (Unit Research), National School of Business and Management, University HASSAN II Casablanca, Morocco.)

Abstract

Since the formulation of organizational strategy has been recognized as a collective process, several studies have assessed the usefulness of group decision support system “(GDSS)” inside the collective process of strategy formulation. This research evaluates the impact of GDSS on the collective process of strategy formulation. The competing values approach (CVA) model “CVA” was used as a theoretical basis and framework to evaluate the group’s interaction and work. The research model includes one independent variable, two controlled variables and eight dependent variables. Eight research hypotheses were defined and empirically tested. Experimental laboratories with predefined procedures were conducted. 60 participants were randomly defined in groups of five peoples. The results indicate that the group supported by a GDSS perceives the best perception of the collective strategy formulation process comparing to groups supported by manual structure and control groups.

Suggested Citation

  • Karim Gassemi, 2019. "Collective Strategy Formulation: An Experimental Research Assessing the Positive Impact of Group Decision Support System on Work Group," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 150-157.
    • Handle: RePEc:eco:journ3:2019-05-20
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    References listed on IDEAS

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    More about this item

    Keywords

    Group Decision Support System; Collective Strategy Formulation Process; Competing Values Approach Model; Adaptive Structuration Theory; Group Interaction Process;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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