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The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability

Author

Listed:
  • Mohamed Bendjiar

    (Blida2 University Lounici Ali)

  • Cheboui Salim

    (TIPAZA UNIVERSITY CENTER DZA - Partenaires IRSTEA - IRSTEA - Institut national de recherche en sciences et technologies pour l'environnement et l'agriculture)

  • Gachi Khaled

    (TIPAZA UNIVERSITY CENTER DZA - Partenaires IRSTEA - IRSTEA - Institut national de recherche en sciences et technologies pour l'environnement et l'agriculture)

Abstract

The objective of this study is to analyze the effect of national export-promotion programs (NEPPs) on the export performance (EXP). This study used the resourcebased view (RBV) and the Institutional-based view (IBV) theory to provide a holistic understanding of the issue. we developed model include the NEPPs as an independent variable, EXP as dependent variable, and the Marketing planning capabilities (MPC) as an intermediary variable. the study tests the direct and the indirect effect for the model variables Using a partial least-squares equation model (PLS SEM) method to analyze 47 samples collected from 2022 randomly by accessing Algerian's export managers in the Algerian's food industry companies. The results confirm and show the significant direct and indirect effects of Financial aid-related national export promotion program on the export performance, and the indirect effect of Information-related national export promotion program on the export performance through the Marketing planning capabilities.

Suggested Citation

  • Mohamed Bendjiar & Cheboui Salim & Gachi Khaled, 2023. "The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability," Post-Print hal-04684565, HAL.
    • Handle: RePEc:hal:journl:hal-04684565
    Note: View the original document on HAL open archive server: https://hal.science/hal-04684565
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    References listed on IDEAS

    as
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    2. Seyed Hossein Jalali, 2012. "The effect of export promotion programmes on export performance: evidence from Iranian food manufacturers," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 9(2), pages 122-133.
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    4. Kalaitzi, Athanasia & Chamberlain, Trevor W., 2020. "Exports and economic growth: some evidence from the GCC," LSE Research Online Documents on Economics 104485, London School of Economics and Political Science, LSE Library.
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    6. Getie Andualem Imiru, 2021. "The Effect of Export Promotion Programs on Export Performance with the Mediating Role of Marketing Implementation Capability: An Empirical Study on Exporting Companies in Ethiopia," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 13(2), pages 1-36, June.
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    More about this item

    Keywords

    National export promotion program (NEPPs) Export performance (EXP) Marketing JEL Classification Codes: M160 F23 L250; National export promotion program (NEPPs); Export performance (EXP); Marketing JEL Classification Codes: M160; F23; L250;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business

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