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Global Marketing Strategy

Author

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  • Bodo B. Schlegelmilch

    (WU Vienna)

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Suggested Citation

  • Bodo B. Schlegelmilch, 2016. "Global Marketing Strategy," Management for Professionals, Springer, edition 1, number 978-3-319-26279-6, December.
    • Handle: RePEc:spr:mgmtpr:978-3-319-26279-6
    DOI: 10.1007/978-3-319-26279-6
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    Cited by:

    1. Ayse Ozturk & S. Tamer Cavusgil & O. Cem Ozturk, 2021. "Consumption convergence across countries: measurement, antecedents, and consequences," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(1), pages 105-120, February.
    2. Barmeyer, Christoph & Davoine, Eric, 2019. "Facilitating intercultural negotiated practices in joint ventures: The case of a French–German railway organization," International Business Review, Elsevier, vol. 28(1), pages 1-11.
    3. Kotler, Philip & Manrai, Lalita A. & Lascu, Dana-Nicoleta & Manrai, Ajay K., 2019. "Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions," International Business Review, Elsevier, vol. 28(3), pages 482-498.
    4. Ambituuni, Ambisisi & Azizsafaei, Farzaneh & Keegan, Anne, 2021. "HRM operational models and practices to enable strategic agility in PBOs: Managing paradoxical tensions," Journal of Business Research, Elsevier, vol. 133(C), pages 170-182.
    5. Hua Yu & Muhammad Salman Shabbir & Naveed Ahmad & Antonio Ariza-Montes & Alejandro Vega-Muñoz & Heesup Han & Miklas Scholz & Muhammad Safdar Sial, 2021. "A Contemporary Issue of Micro-Foundation of CSR, Employee Pro-Environmental Behavior, and Environmental Performance toward Energy Saving, Carbon Emission Reduction, and Recycling," IJERPH, MDPI, vol. 18(10), pages 1-15, May.

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