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The effect of export promotion programmes on export performance: evidence from Iranian food manufacturers

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  • Seyed Hossein Jalali

Abstract

This study empirically examines the direct relationship between export promotion programmes and export performance as well as indirect effects which have been conceptualised through export strategy, export knowledge and export commitment. The questionnaire of the study was applied to 200 decision makers in charge of exports during July-August 2011 and the response rate was 71%. Data were analysed using structural equation modelling techniques to test the hypothesised relationships. Results clearly show that export promotion programmes do not only have a significant direct effect on export performance, but also a significant indirect effect via three different paths. The most influential indirect path is delineated through export strategy with coefficient of 0.40; other path depicted through export knowledge, then export strategy (0.31) and also, export commitment, then export strategy (0.20). These results confirm the pivotal role of export strategy in the process of export performance development and stress the mediation effect of export strategy on the effects of export promotion programmes on the path to export performance.

Suggested Citation

  • Seyed Hossein Jalali, 2012. "The effect of export promotion programmes on export performance: evidence from Iranian food manufacturers," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 9(2), pages 122-133.
    • Handle: RePEc:ids:ijbglo:v:9:y:2012:i:2:p:122-133
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    Citations

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    Cited by:

    1. Silviya Georgieva, 2020. "Support for Improving the International Performance of Small and Medium-Sized Enterprises," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 164-183, March.
    2. Apanisile Olumuyiwa Tolulope & Okunlola Charles Olalekan, 2017. "Growth Effect of Export Promotion on Non-oil Output in Sub-Saharan Africa (1970–2014)," Emerging Economy Studies, International Management Institute, vol. 3(2), pages 139-155, November.
    3. Vishal Kumar Singh & Amit Gautam, 2022. "Structural Investigation of Export Assistance and Performance of Handloom Exporters," Metamorphosis: A Journal of Management Research, , vol. 21(1), pages 7-18, June.
    4. Mariya V. PODSHIVALOVA & Irina S. PYLAEVA & Nadehzda N. KUZMINA, 2019. "Evaluation of state support programs for small business: A regional aspect," Upravlenets, Ural State University of Economics, vol. 10(1), pages 28-39, March.
    5. Mohamed Bendjiar & Cheboui Salim & Gachi Khaled, 2023. "The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability," Post-Print hal-04684565, HAL.
    6. Antonio Moreira & Eurico Navaia & Cláudia Ribau, 2022. "Moderation Effects of Government Institutional Support, Active and Reactive Internationalization Behavior on Innovation Capability and Export Performance," Economies, MDPI, vol. 10(8), pages 1-17, July.
    7. S. Hossein Jalali, 2017. "Partner Capabilities and Alliance Time Frame: An Analysis of International Strategic Alliances from the CEE," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 13(2), pages 59-75.
    8. Falahat, Mohammad & Lee, Yan Yin & Ramayah, T. & Soto-Acosta, Pedro, 2020. "Modelling the effects of institutional support and international knowledge on competitive capabilities and international performance: Evidence from an emerging economy," Journal of International Management, Elsevier, vol. 26(4).

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