Using advanced mixed methods approaches: Combining PLS-SEM and qualitative studies
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DOI: 10.1016/j.jbusres.2023.114464
Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-04354479
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References listed on IDEAS
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Keywords
PLS-SEM; mixed methods; retail; exploratory; explanatory; intervention design;All these keywords.
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