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Combining Economics and Psychology : Does CO2 Framing Strengthen Pro-Environmental Behaviors ?

Author

Listed:
  • Charles Collet

    (CIRED - Centre International de Recherche sur l'Environnement et le Développement - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - EHESS - École des hautes études en sciences sociales - AgroParisTech - ENPC - École des Ponts ParisTech - Université Paris-Saclay - CNRS - Centre National de la Recherche Scientifique)

  • Pascal Gastineau

    (AME-SPLOTT - Systèmes Productifs, Logistique, Organisation des Transports et Travail - Université Gustave Eiffel)

  • Benoît Chèze

    (IFPEN - IFP Energies nouvelles, EconomiX - EconomiX - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique)

  • Pierre-Alexandre Mahieu

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université)

  • Frédéric Martinez

    (AME-MODIS - Mobilité Durable, Individu, Société - Université Gustave Eiffel)

Abstract

This paper considers valence-based framing, i.e. a description of equivalent outcomes in either a positive or negative light, in order to reduce transport-related CO emissions. This nudge is easier to implement than more traditional tools, such as taxation, and does not rely on the stringent assumption that individuals are fully rational. The findings from a discrete choice experiment focusing on long-distance travel choice are reported herein. Results indicate that a loss framing on CO emissions significantly increases the respondents' pro-environmental behaviors. Moreover, it is shown that the magnitude of the framing effect depends on individuals' motivational orientation, and that preferences are sensitive to individuals' psychological factors (i.e. preference for the future and environmental self-identity).

Suggested Citation

  • Charles Collet & Pascal Gastineau & Benoît Chèze & Pierre-Alexandre Mahieu & Frédéric Martinez, 2023. "Combining Economics and Psychology : Does CO2 Framing Strengthen Pro-Environmental Behaviors ?," Post-Print hal-04291177, HAL.
    • Handle: RePEc:hal:journl:hal-04291177
    DOI: 10.1016/j.ecolecon.2023.107984
    Note: View the original document on HAL open archive server: https://ifp.hal.science/hal-04291177
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