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Le rôle de l’orientation régulatrice chronique sur les représentations du lien santé-alimentation et les comportements alimentaires: une étude exploratoire

Author

Listed:
  • Ophélie Mugel

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Madeleine Besson

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Patricia Gurviez

    (GENIAL - Ingénierie Procédés Aliments - INRA - Institut National de la Recherche Agronomique - AgroParisTech - CNAM - Conservatoire National des Arts et Métiers [CNAM] - IRSTEA - Institut national de recherche en sciences et technologies pour l'environnement et l'agriculture)

Abstract

L'objectif de cette recherche exploratoire est de mettre au jour l'influence de l'orientation régulatrice chronique sur les représentations du lien santé/alimentation et les stratégies de consommation alimentaire. Aujourd'hui, le consommateur fait un lien très fort entre la recherche de santé et son alimentation, est soumis à de nombreux messages nutritionnels, doit faire face périodiquement à des crises alimentaires qui peuvent remettre en cause ses habitudes, bien qu'il attache une grande importance au goût des aliments. Nos résultats montrent que l'orientation régulatrice influence les représentations et comportements alimentaires. Nous décrivons les représentations et les comportements alimentaires au sein des deux groupes identifiés, l'un constitué d'individus orientés prévention et l'autre de consommateurs orientés promotion.

Suggested Citation

  • Ophélie Mugel & Madeleine Besson & Patricia Gurviez, 2013. "Le rôle de l’orientation régulatrice chronique sur les représentations du lien santé-alimentation et les comportements alimentaires: une étude exploratoire," Post-Print hal-01385136, HAL.
    • Handle: RePEc:hal:journl:hal-01385136
    Note: View the original document on HAL open archive server: https://hal.science/hal-01385136v1
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    References listed on IDEAS

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    1. S. Boesen Mariani & P. Gomez & M.-L. Gavard-Perret, 2010. "L'orientation régulatrice : un concept prometteur en marketing," Post-Print halshs-00559452, HAL.
    2. Crowe, Ellen & Higgins, E. Tory, 1997. "Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 69(2), pages 117-132, February.
    3. Michelle Bergadaà & Bertrand Urien, 2006. "Le risque alimentaire perçu comme risque vital de consommation. Émergences, adaptation et gestion," Revue française de gestion, Lavoisier, vol. 162(3), pages 127-144.
    4. Aaker, Jennifer L & Lee, Angela Y, 2001. ""I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 33-49, June.
    5. Céline Gallen, 2005. "Le rôle des représentations mentales dans le processus de choix, une approche pluridisciplinaire appliquée au cas des produits alimentaires," Post-Print hal-02023674, HAL.
    6. repec:dau:papers:123456789/5469 is not listed on IDEAS
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