IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01385136.html
   My bibliography  Save this paper

Le rôle de l’orientation régulatrice chronique sur les représentations du lien santé-alimentation et les comportements alimentaires: une étude exploratoire

Author

Listed:
  • Ophélie Mugel

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Madeleine Besson

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Patricia Gurviez

    (GENIAL - Ingénierie Procédés Aliments - INRA - Institut National de la Recherche Agronomique - AgroParisTech - CNAM - Conservatoire National des Arts et Métiers [CNAM] - IRSTEA - Institut national de recherche en sciences et technologies pour l'environnement et l'agriculture)

Abstract

L'objectif de cette recherche exploratoire est de mettre au jour l'influence de l'orientation régulatrice chronique sur les représentations du lien santé/alimentation et les stratégies de consommation alimentaire. Aujourd'hui, le consommateur fait un lien très fort entre la recherche de santé et son alimentation, est soumis à de nombreux messages nutritionnels, doit faire face périodiquement à des crises alimentaires qui peuvent remettre en cause ses habitudes, bien qu'il attache une grande importance au goût des aliments. Nos résultats montrent que l'orientation régulatrice influence les représentations et comportements alimentaires. Nous décrivons les représentations et les comportements alimentaires au sein des deux groupes identifiés, l'un constitué d'individus orientés prévention et l'autre de consommateurs orientés promotion.

Suggested Citation

  • Ophélie Mugel & Madeleine Besson & Patricia Gurviez, 2013. "Le rôle de l’orientation régulatrice chronique sur les représentations du lien santé-alimentation et les comportements alimentaires: une étude exploratoire," Post-Print hal-01385136, HAL.
    • Handle: RePEc:hal:journl:hal-01385136
    Note: View the original document on HAL open archive server: https://hal.science/hal-01385136v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01385136v1/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. S. Boesen Mariani & P. Gomez & M.-L. Gavard-Perret, 2010. "L'orientation régulatrice : un concept prometteur en marketing," Post-Print halshs-00559452, HAL.
    2. Crowe, Ellen & Higgins, E. Tory, 1997. "Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 69(2), pages 117-132, February.
    3. Michelle Bergadaà & Bertrand Urien, 2006. "Le risque alimentaire perçu comme risque vital de consommation. Émergences, adaptation et gestion," Revue française de gestion, Lavoisier, vol. 162(3), pages 127-144.
    4. Aaker, Jennifer L & Lee, Angela Y, 2001. ""I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 33-49, June.
    5. Céline Gallen, 2005. "Le rôle des représentations mentales dans le processus de choix, une approche pluridisciplinaire appliquée au cas des produits alimentaires," Post-Print hal-02023674, HAL.
    6. repec:dau:papers:123456789/5469 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Patrice Cottet & Jean-Marc Ferrandi & Marie-Christine Lichtlé & V. Plichon, 2018. "The effect or regulatory focus on food behaviors: the particular case of diet [L'effet de l'orientation régulatrice sur les comportements alimentaires : le cas particulier du contexte de régime ali," Post-Print hal-01900339, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zou, Lili Wenli & Chan, Ricky Y.K., 2019. "Why and when do consumers perform green behaviors? An examination of regulatory focus and ethical ideology," Journal of Business Research, Elsevier, vol. 94(C), pages 113-127.
    2. Chung-Chau Chang & Bo-Chi Lin & Shin-Shin Chang, 2011. "The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus," Marketing Letters, Springer, vol. 22(4), pages 391-404, November.
    3. Kim, Kyeongheui & Park, Jongwon, 2019. "Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 137-150.
    4. Park, Tae-Youn & Kim, Seongsu & Sung, Li-Kuo, 2017. "Fair pay dispersion: A regulatory focus theory view," Organizational Behavior and Human Decision Processes, Elsevier, vol. 142(C), pages 1-11.
    5. Parsad, Chandan & Prashar, Sanjeev & Vijay, T. Sai & Kumar, Mukesh, 2021. "Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    6. Kato, Ryo & Hoshino, Takahiro, 2021. "Unplanned purchase of new products," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    7. Sun, Jin & Keh, Hean Tat & Lee, Angela Y., 2019. "Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 151-168.
    8. Les Tien-Shang Lee, 2013. "The Antecedents and Mediators of New Product Development Success," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
    9. Gada, Viswa Prasad & Goyal, Lakshmi & Popli, Manish, 2021. "Earnouts in M&A deal structuring: The impact of CEO prevention focus," Journal of International Management, Elsevier, vol. 27(1).
    10. Choi, Tae Rang & Choi, Jung Hwa & Sung, Yongjun, 2019. "I hope to protect myself from the threat: The impact of self-threat on prevention-versus promotion-focused hope," Journal of Business Research, Elsevier, vol. 99(C), pages 481-489.
    11. Cheng, Yin-Hui & Yen, HsiuJu Rebecca & Chuang, Shih-Chieh & Chang, Chia-Jung, 2013. "Product option framing under the influence of a promotion versus prevention focus," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 402-413.
    12. Jaekwon Chung, 2020. "Effect of Quality Uncertainty, Regulatory Focus, and Promotional Strategies on Perceived Savings for Sustainable Marketing," Sustainability, MDPI, vol. 12(14), pages 1-16, July.
    13. Som, Anirban & Lee, Yih Hwai, 2012. "The joint effects of choice assortment and regulatory focus on choice behavior," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 202-209.
    14. Patrice Cottet & Jean-Marc Ferrandi & Marie-Christine Lichtlé & V. Plichon, 2018. "The effect or regulatory focus on food behaviors: the particular case of diet [L'effet de l'orientation régulatrice sur les comportements alimentaires : le cas particulier du contexte de régime ali," Post-Print hal-01900339, HAL.
    15. Beersma, Bianca & Homan, Astrid C. & Van Kleef, Gerben A. & De Dreu, Carsten K.W., 2013. "Outcome interdependence shapes the effects of prevention focus on team processes and performance," Organizational Behavior and Human Decision Processes, Elsevier, vol. 121(2), pages 194-203.
    16. Trudel, Remi & Murray, Kyle B. & Cotte, June, 2012. "Beyond expectations: The effect of regulatory focus on consumer satisfaction," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 93-97.
    17. Noblet, Caroline L. & Teisl, Mario F. & Evans, Keith & Anderson, Mark W. & McCoy, Shannon & Cervone, Edmund, 2015. "Public preferences for investments in renewable energy production and energy efficiency," Energy Policy, Elsevier, vol. 87(C), pages 177-186.
    18. Teng, Lefa & Zhao, Guangzhi & Li, Feng & Liu, Lu & Shen, Lulu, 2019. "Increasing the persuasiveness of anti-drunk driving appeals: The effect of negative and positive message framing," Journal of Business Research, Elsevier, vol. 103(C), pages 240-249.
    19. Maria C. Pereira & Filipe Coelho, 2020. "Regulatory Focus, Money Attitudes and Financial Literacy: Evidence from Portuguese Young Adults," Journal of Family and Economic Issues, Springer, vol. 41(4), pages 615-625, December.
    20. Hyun, Jonghan & Lee, Kiwon & Kim-Vick, Jihyun, 2021. "Consumer responses to trade-offs in eco-friendly clothing: The moderating effects of fashion leadership and regulatory focus," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01385136. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.