Le consommateur vit dans un monde en couleurs
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Abstract
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DOI: 10.1177/076737010101600102
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Citations
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Cited by:
- Leyla Jaoued-Abassi & Lilia Smaoui, 2007. "Impact de la vitrine du point de vente sur les réactions du consommateur : une étude exploratoire," Post-Print hal-01128169, HAL.
- Jean-François Lemoine, 2003. "Vers une approche globale de l'atmosphère du point de vente," Post-Print hal-04029854, HAL.
- Pelet, Jean-Éric & Durrieu, François & Lick, Erhard, 2020. "Label design of wines sold online: Effects of perceived authenticity on purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
- LICHTLE, Marie-Christine, 2005. "Pour favoriser la mémorisation d'une marque, un annonceur a-t-il intérêt à utiliser des couleurs étonnantes? / In order to favor the memorization of an ad, is it recommanded to use surprising colors ?," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2005-02, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
- M. Mahran & V. Gallego, 2011. "Le retailing Mix à l'international : standardisation ou adaptation ? Le cas des hypermarchés français au Moyen-Orient," Post-Print halshs-00661698, HAL.
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Keywords
Couleur; lumière; symbolique des couleurs; sémiotique; perception visuelle; préférences; code couleur; packaging; marketing interculturel; atmosphère du point de vente;All these keywords.
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