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Les PME axées sur la durabilité et à forte croissance : une approche par les paradoxes

Author

Listed:
  • Céline Bérard

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, UL2 - Université Lumière - Lyon 2)

  • Christelle Bruyère
  • Séverine Saleilles

Abstract

This paper aims to explore the paradoxical tensions that are present in sustainability-driven and high-growth SMEs, and the practices implemented to deal with such tensions. This research is based on a single-case study within a French SME, a pioneer in the organic sector. The study findings reveal four major paradoxical tensions that progressively deepen in the course of high-growth periods : normative and utilitarian identities, organic and external growth, exploration and exploitation, disorganization and structuring. They also suggest a set of strategic keys, allowing to manage paradoxical situations through the perspectives of dialogue and differentiation.

Suggested Citation

  • Céline Bérard & Christelle Bruyère & Séverine Saleilles, 2015. "Les PME axées sur la durabilité et à forte croissance : une approche par les paradoxes," Post-Print hal-04010385, HAL.
    • Handle: RePEc:hal:journl:hal-04010385
    DOI: 10.7202/1035415ar
    Note: View the original document on HAL open archive server: https://hal.science/hal-04010385v1
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    References listed on IDEAS

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