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Trend analysis of sustainability claims: The European fisheries and aquaculture markets case
[Analyse des tendances des allégations de durabilité : le cas des marchés européens de la pêche et de l'aquaculture]

Author

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  • Sterenn Lucas

    (SMART-LERECO - Structures et Marché Agricoles, Ressources et Territoires - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - INSTITUT AGRO Agrocampus Ouest - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Louis-Georges Soler

    (ALISS - Alimentation et sciences sociales - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Cesar Revoredo-Giha

    (SRUC - Scotland's Rural College)

Abstract

The future of European fisheries and aquaculture depends not only on their capacity to innovate (e.g., introduce new products) but also on their ability to realize sustainable production given the environmental concerns surrounding fisheries. Market tools can be used to signal sustainability to consumers by balancing sustainability and competitiveness. The purpose of this paper is to explore the trends related to the introduction of fishery and aquaculture products (FAPs) with sustainability attributes among 32,215 products commercialized in Europe between 2000 and 2019 using Mintel's Global New Products Database (GNPD). The data provide information on a variety of sustainability claims on product packages. Of all the FAPs, 35.21% included at least one sustainability claim. We used trend analysis to investigate the countries and species that lead the introduction of new products associated with sustainability to understand the drivers of sustainability in the European FAP markets. The results indicated that the share of FAPs launched in the market with sustainability claims was increasing across Europe, mainly driven by sustainability on raw material and sustainable packaging, while sustainable products with organic or animal welfare claims were not market drivers of sustainability. In addition to differences in the sustainability claims by country, we highlighted some heterogeneity in the market across species. Nevertheless, market incentives to promote sustainability, while matching consumer expectations, also seemed efficient in effectively promoting sustainable resources.

Suggested Citation

  • Sterenn Lucas & Louis-Georges Soler & Cesar Revoredo-Giha, 2021. "Trend analysis of sustainability claims: The European fisheries and aquaculture markets case [Analyse des tendances des allégations de durabilité : le cas des marchés européens de la pêche et de l'," Post-Print hal-03382627, HAL.
    • Handle: RePEc:hal:journl:hal-03382627
    DOI: 10.1016/j.foodpol.2021.102141
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-03382627
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    1. Revoredo-Giha, Cesar & Russo, Carlo, 2022. "New product development activity during the Covid-19 pandemic in the UK," 96th Annual Conference, April 4-6, 2022, K U Leuven, Belgium 321206, Agricultural Economics Society - AES.

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    More about this item

    Keywords

    Sustainability claims; Ecolabel; Trend analysis of time series; Fishery and aquaculture market; New product;
    All these keywords.

    JEL classification:

    • C22 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q22 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Fishery

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