IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03066164.html
   My bibliography  Save this paper

Polarized Worlds and Contextual Creativity in Creative Industries: The Case of Creation Processes in the Perfume Industry
[Mundos polarizados y creatividad contextual en las industrias creativas: el caso de los procesos de creación en la industria del perfume]

Author

Listed:
  • Thomas Paris

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Gerald Lang

    (Kedge BS - Kedge Business School)

  • David Massé

Abstract

Co-existing within the creative industries, there are opposite worlds with different organizations, creators and approaches to the product development process. Nevertheless, surprising collaborations occur between these worlds. This paper joins the emerging literature that analyses the specificities of the creative industries from both the management and organization viewpoints. From the viewpoint of the product development process, it seeks to analyze how and why designers are able to create differently in two worlds that are based on different creative approaches. In an in-depth exploratory study, we detail two product development processes in the perfume industry and show how the same designers operate in two different contexts. This article proposes a new explanation for these collaborations and the way that creators cross from one world to another. In addition to the social and conventional dimensions that are traditionally used to explain these collaborations in creative industries, we show that these opposite worlds are structured by differences in industry organization, distribution systems and creation processes. We show that the creativity of creators is embedded in a specific context and propose the notion of contextual creativity. We then identify a specific kind of collaboration between opposite worlds: creative symbiosis is observed when a creator develops a creative project in the opposite world.

Suggested Citation

  • Thomas Paris & Gerald Lang & David Massé, 2019. "Polarized Worlds and Contextual Creativity in Creative Industries: The Case of Creation Processes in the Perfume Industry [Mundos polarizados y creatividad contextual en las industrias creativas: e," Post-Print hal-03066164, HAL.
    • Handle: RePEc:hal:journl:hal-03066164
    Note: View the original document on HAL open archive server: https://hal.science/hal-03066164
    as

    Download full text from publisher

    File URL: https://hal.science/hal-03066164/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Thomas Paris & Lê Patrick & Massé David, 2013. " Technological Change at the Heart of the Creative Process: Insights From the Videogame Industry ," Post-Print halshs-00921155, HAL.
    2. Gino Cattani & Simone Ferriani, 2008. "A Core/Periphery Perspective on Individual Creative Performance: Social Networks and Cinematic Achievements in the Hollywood Film Industry," Organization Science, INFORMS, vol. 19(6), pages 824-844, December.
    3. F. Ted Tschang, 2007. "Balancing the Tensions Between Rationalization and Creativity in the Video Games Industry," Organization Science, INFORMS, vol. 18(6), pages 989-1005, December.
    4. Philippe Monin & Hayagreeva Rao & Rodolphe Durand, 2005. "Border crossing : Bricolage and the Erosion of Categorical Boundaries in French Gastronomy," Post-Print hal-02311675, HAL.
    5. David Massé & Thomas Paris, 2013. "Former pour entretenir et développer la créativité de l'entreprise," Post-Print halshs-00973152, HAL.
    6. Mary Ann Glynn, 2000. "When Cymbals Become Symbols: Conflict Over Organizational Identity Within a Symphony Orchestra," Organization Science, INFORMS, vol. 11(3), pages 285-298, June.
    7. Rodolphe Durand & Hayagreeva Rao & Philippe Monin, 2007. "Code and conduct in French cuisine: Impact of code changes on external evaluations," Post-Print hal-00459450, HAL.
    8. Endrissat, Nada & Islam, Gazi & Noppeney, Claus, 2016. "Visual organizing: Balancing coordination and creative freedom via mood boards," Journal of Business Research, Elsevier, vol. 69(7), pages 2353-2362.
    9. David Massé & Thomas Paris, 2013. "Former pour entretenir et développer la créativité de l’entreprise : les leçons du Cirque du Soleil," Post-Print hal-02104489, HAL.
    10. Chiambaretto, Paul & Massé, David & Mirc, Nicola, 2019. "“All for One and One for All?” - Knowledge broker roles in managing tensions of internal coopetition: The Ubisoft case," Research Policy, Elsevier, vol. 48(3), pages 584-600.
    11. Patrick Cohendet & David Grandadam & Laurent Simon, 2010. "The Anatomy of the Creative City," Industry and Innovation, Taylor & Francis Journals, vol. 17(1), pages 91-111.
    12. Geels, Frank W., 2004. "From sectoral systems of innovation to socio-technical systems: Insights about dynamics and change from sociology and institutional theory," Research Policy, Elsevier, vol. 33(6-7), pages 897-920, September.
    13. Rodolphe Durand & Hayagreeva Rao & Philippe Monin, 2003. "Institutional Change in Toque Ville: Nouvelle Cuisine as an Identity Movement in French Gastronomy," Post-Print hal-00480858, HAL.
    14. Patrick Cohendet & Laurent Simon, 2007. "Playing across the playground : paradoxes of knowledge creation in the videogame firm," Post-Print hal-00279260, HAL.
    15. Paul Chiambaretto & David Massé & Nicola Mirc, 2019. "“All for One and One for All?” - Knowledge broker roles in managing tensions of internal coopetition: The Ubisoft case," Post-Print hal-02104540, HAL.
    16. Joseph Lampel & Theresa Lant & Jamal Shamsie, 2000. "Balancing Act: Learning from Organizing Practices in Cultural Industries," Organization Science, INFORMS, vol. 11(3), pages 263-269, June.
    17. Nachoem M. Wijnberg & Gerda Gemser, 2000. "Adding Value to Innovation: Impressionism and the Transformation of the Selection System in Visual Arts," Organization Science, INFORMS, vol. 11(3), pages 323-329, June.
    18. Hayagreeva Rao & Philippe Monin & Rodolphe Durand, 2003. "Institutional change in toque ville : Nouvelle cuisine as an identity movement in French gastronomy," Post-Print hal-02311672, HAL.
    19. Patrick S. Cohendet & Laurent O. Simon, 2016. "Always Playable: Recombining Routines for Creative Efficiency at Ubisoft Montreal’s Video Game Studio," Organization Science, INFORMS, vol. 27(3), pages 614-632, June.
    20. Rodolphe Durand & Hayagreeva Rao & Philippe Monin, 2005. "Border Crossing: Bricolage and the Erosion of Categorical Boundaries in French Gastronomy," Post-Print hal-00457938, HAL.
    21. Stoyan V. Sgourev, 2013. "How Paris Gave Rise to Cubism (and Picasso): Ambiguity and Fragmentation in Radical Innovation," Organization Science, INFORMS, vol. 24(6), pages 1601-1617, December.
    22. Rodolphe Durand & Hayagreeva Rao & Philippe Monin, 2007. "Code and conduct in French cuisine: Impact of code changes on external evaluations," Strategic Management Journal, Wiley Blackwell, vol. 28(5), pages 455-472, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Giulia Cancellieri & Massimo Riccaboni, 2015. "From La Bohème to La Wally: How Organizational Status Affects the (Un)conventionality of Opera Repertoires," Working Papers 5/2015, IMT School for Advanced Studies Lucca, revised May 2015.
    2. Wright, April L. & Zammuto, Raymond F., 2013. "Creating opportunities for institutional entrepreneurship: The Colonel and the Cup in English County Cricket," Journal of Business Venturing, Elsevier, vol. 28(1), pages 51-68.
    3. Stephanie Lu Wang & Qian Gu & Mary Ann Glinow & Paul Hirsch, 2020. "Cultural industries in international business research: Progress and prospect," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(4), pages 665-692, June.
    4. Durand, Rodolphe & Hadida, Allègre L., 2016. "Logic combination and performance across occupational communities: The case of French film directors," Journal of Business Research, Elsevier, vol. 69(7), pages 2371-2379.
    5. Frédéric C. Godart & Charles Galunic, 2019. "Explaining the Popularity of Cultural Elements: Networks, Culture, and the Structural Embeddedness of High Fashion Trends," Organization Science, INFORMS, vol. 30(1), pages 151-168, February.
    6. Violina Rindova & Elena Dalpiaz & Davide Ravasi, 2011. "A Cultural Quest: A Study of Organizational Use of New Cultural Resources in Strategy Formation," Organization Science, INFORMS, vol. 22(2), pages 413-431, April.
    7. Gino Cattani & Roger L. M. Dunbar & Zur Shapira, 2013. "Value Creation and Knowledge Loss: The Case of Cremonese Stringed Instruments," Organization Science, INFORMS, vol. 24(3), pages 813-830, June.
    8. Tamar Sagiv & Tal Simons & Israel Drori, 2020. "The Construction of Authenticity in the Creative Process: Lessons from Choreographers of Contemporary Dance," Organization Science, INFORMS, vol. 31(1), pages 23-46, January.
    9. Eric Yanfei Zhao & P. Devereaux Jennings & Masakazu Ishihara & Michael Lounsbury, 2018. "Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Category Evolution," Organization Science, INFORMS, vol. 29(4), pages 588-611, August.
    10. Tang, Yi & Wezel, Filippo Carlo, 2015. "Up to standard?," Journal of Business Venturing, Elsevier, vol. 30(3), pages 452-466.
    11. Leone, Ludovica, 2020. "The Ratatouille paradox. An inductive study of creativity in haute cuisine," Technovation, Elsevier, vol. 92.
    12. Stoyan V. Sgourev, 2013. "How Paris Gave Rise to Cubism (and Picasso): Ambiguity and Fragmentation in Radical Innovation," Organization Science, INFORMS, vol. 24(6), pages 1601-1617, December.
    13. Abecassis-Moedas, Celine & Sguera, Francesco & Ettlie, John E., 2016. "Observe, innovate, succeed: A learning perspective on innovation and the performance of entrepreneurial chefs," Journal of Business Research, Elsevier, vol. 69(8), pages 2840-2848.
    14. Elizabeth George Pontikes, 2022. "Category innovation in the software industry: 1990–2002," Strategic Management Journal, Wiley Blackwell, vol. 43(9), pages 1697-1727, September.
    15. Giacomo Negro & Michael T. Hannan & Hayagreeva Rao, 2011. "Category Reinterpretation and Defection: Modernism and Tradition in Italian Winemaking," Organization Science, INFORMS, vol. 22(6), pages 1449-1463, December.
    16. Greta Hsu & Özgecan Koçak & Balázs Kovács, 2018. "Co-Opt or Coexist? A Study of Medical Cannabis Dispensaries’ Identity-Based Responses to Recreational-Use Legalization in Colorado and Washington," Organization Science, INFORMS, vol. 29(1), pages 172-190, February.
    17. Patrick Castel & Erhard Friedberg, 2010. "Institutional Change as an Interactive Process: The Case of the Modernization of the French Cancer Centers," Organization Science, INFORMS, vol. 21(2), pages 311-330, April.
    18. Durand, Rodolphe & Szostak, Berangere, 2010. "Prestigious organizations and heterodox choice in institutionally plural contexts," HEC Research Papers Series 934, HEC Paris.
    19. Amélie Clauzel & Hélène Delacour & Sébastien Liarte, 2019. "When cuisine becomes less haute : The impact of expert ratings on consumers' legitimacy judgments," Post-Print hal-02513471, HAL.
    20. Saverio Dave Favaron & Giada Di Stefano & Rodolphe Durand, 2022. "Michelin Is Coming to Town: Organizational Responses to Status Shocks," Management Science, INFORMS, vol. 68(9), pages 6925-6949, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03066164. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.