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Visual organizing: Balancing coordination and creative freedom via mood boards

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  • Endrissat, Nada
  • Islam, Gazi
  • Noppeney, Claus

Abstract

How is organizing accomplished in contexts that require coordination to be balanced with creative freedom? The paper addresses this question by building on literature that highlights the active role of objects in coordination and organizing processes as well as the recent turn to visual objects in organization studies. Using empirical data from a design process in artistic perfumery, the paper shows how independent actors and their sub-products are coordinated by means of a visual mood board that is able to maintain plurality while also having a directing and aligning effect. We discuss the potential of mood boards as an example of the wider phenomenon of aesthetic objects, connecting senses and emotion and providing a link across people in the creative industries and elsewhere.

Suggested Citation

  • Endrissat, Nada & Islam, Gazi & Noppeney, Claus, 2016. "Visual organizing: Balancing coordination and creative freedom via mood boards," Journal of Business Research, Elsevier, vol. 69(7), pages 2353-2362.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:7:p:2353-2362
    DOI: 10.1016/j.jbusres.2015.10.004
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    References listed on IDEAS

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    Cited by:

    1. Sorsa, Virpi & Merkkiniemi, Heini & Endrissat, Nada & Islam, Gazi, 2018. "Little less conversation, little more action: Musical intervention as aesthetic material communication," Journal of Business Research, Elsevier, vol. 85(C), pages 365-374.
    2. Virpi Sorsa & Heini Merkkiniemi & Nada Endrissat & Gazi Islam, 2018. "Little less conversation, little more action: Musical intervention as aesthetic material communication," Grenoble Ecole de Management (Post-Print) halshs-01959027, HAL.
    3. Thomas Paris & Gerald Lang & David Massé, 2019. "Polarized Worlds and Contextual Creativity in Creative Industries: The Case of Creation Processes in the Perfume Industry [Mundos polarizados y creatividad contextual en las industrias creativas: e," Post-Print hal-03066164, HAL.
    4. Caccamo, Marta & Pittino, Daniel & Tell, Fredrik, 2023. "Boundary objects, knowledge integration, and innovation management: A systematic review of the literature," Technovation, Elsevier, vol. 122(C).
    5. Virpi Sorsa & Heini Merkkiniemi & Nada Endrissat & Gazi Islam, 2018. "Little less conversation, little more action: Musical intervention as aesthetic material communication," Post-Print halshs-01959027, HAL.
    6. Ryan Dew & Asim Ansari & Olivier Toubia, 2022. "Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design," Marketing Science, INFORMS, vol. 41(2), pages 401-425, March.

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