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What Is the Best Response Scale for Survey and Questionnaire Design; Review of Different Lengths of Rating Scale / Attitude Scale / Likert Scale

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  • Hamed Taherdoost

    (Hamta Group)

Abstract

One of the important research tool is questionnaire. Decision mak ers and researchers across all academic and industry sectors conduct surveys and questionnaires to uncover answers to specific, significant questions. In fact, questionnaires and surveys can be an effective tools for data collection required for research and evaluation. In order to develop a survey/questionnaire, first the researcher should decide how to collect the required data. In this regard, scaling is the branch of measurement that involves the construction of an instrument. One of the most widely used scaling method is attitude scales to measure instruments and Lik ert scale is applied as one of the most fundamental and frequently used psychometric tools in sociology, psychology, information system, politics, economy and many more research. However, research methodology research have not particularly suggested the best rating scale to be chosen for a research. This study is going to provide an overview of the Lik ert scale and comparing rating scales of different lengths. Results will mak e researchers able to mak e decision on what number of Lik ert scale points use for their survey and questionnaire. Tak en as a whole this study suggests using of seven-point rating scale and if there is a need to have respondent to be directed on one side, then six-point scale might be the most suitable.

Suggested Citation

  • Hamed Taherdoost, 2019. "What Is the Best Response Scale for Survey and Questionnaire Design; Review of Different Lengths of Rating Scale / Attitude Scale / Likert Scale," Post-Print hal-02557308, HAL.
    • Handle: RePEc:hal:journl:hal-02557308
    Note: View the original document on HAL open archive server: https://hal.science/hal-02557308
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    References listed on IDEAS

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    1. Hamed Taherdoost, 2017. "Determining Sample Size; How to Calculate Survey Sample Size," Post-Print hal-02557333, HAL.
    2. Hamed Taherdoost, 2016. "Measurement and Scaling Techniques in Research Methodology; Survey / Questionnaire Development," Post-Print hal-02546801, HAL.
    3. Hamed Taherdoost, 2016. "How to Design and Create an Effective Survey/Questionnaire; A Step by Step Guide," Post-Print hal-02546800, HAL.
    4. Hamed Taherdoost, 2016. "Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research," Post-Print hal-02546799, HAL.
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    5. Hamed Taherdoost, 2021. "Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique for Academic and Business Research Projects," Post-Print hal-03741847, HAL.
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