IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02048270.html
   My bibliography  Save this paper

How does the choice of a marketing channel influence the adoption of organic farming ?

Author

Listed:
  • Magali Aubert

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Geoffroy Enjolras

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Zouhair Bouhsina

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

Recent sanitary crises have emphasized the need for alternative food networks. The intended objectives are mainly to improve the quality of food production and marketing channels. Because changes in the food supply chains appear to be closely linked to changes in agricultural processes, this paper tackles the issue of the influence of marketing channels on the type of farming, towards organic farming. The question is salient for fruit production which is an intense consumer of phytosanitary products and for France, a country which has adopted and reinforced regulations in favour of the environment. A statistical analysis complemented with econometric models allows to measure the close link between marketing channels and organic farming. The data are issued from the 2012 "Orchard Survey", a census of French farms which provides an overview of marketing channels and phytosanitary practices. We focus mainly on two main productions, apples and apricots. The results show that there exists a strong and differentiated influence of marketing channels on environment-friendly practices. Direct selling increases the adoption of organic farming while belonging to producer organizations leads to contrasted effects.

Suggested Citation

  • Magali Aubert & Geoffroy Enjolras & Zouhair Bouhsina, 2016. "How does the choice of a marketing channel influence the adoption of organic farming ?," Post-Print hal-02048270, HAL.
    • Handle: RePEc:hal:journl:hal-02048270
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Other versions of this item:

    References listed on IDEAS

    as
    1. Fernandez-Cornejo, Jorge & Ferraioli, Jennifer, 1999. "The Environmental Effects of Adopting IPM Techniques: The Case of Peach Producers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 31(3), pages 551-564, December.
    2. Magali Aubert & Zouhair Bouhsina & Jean Marie Codron & Sylvain Rousset, 2013. "Pesticide safety risk, food chain organization, and the adoption of sustainable farming practices. The case of Moroccan early tomatoes," Post-Print hal-02806083, HAL.
    3. Michael Burton & Dan Rigby & Trevor Young, 2003. "Modelling the adoption of organic horticultural technology in the UK using Duration Analysis," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 47(1), pages 29-54, March.
    4. Zhou, Jiehong & Jensen, Helen H. & Liang, J., 2012. "Implementation of Food safety and quality standards: A case study of vegetable processing industry in Zhejiang, China," Staff General Research Papers Archive 35615, Iowa State University, Department of Economics.
    5. Fernandez-Cornejo, Jorge, 1996. "The Microeconomic Impact of IPM Adoption: Theory and Application," Agricultural and Resource Economics Review, Cambridge University Press, vol. 25(2), pages 149-160, October.
    6. Fernandez-Cornejo, Jorge & Ferraioli, Jennifer, 1999. "The Environmental Effects Of Adopting Ipm Techniques: The Case Of Peach Producers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 31(3), pages 1-14, December.
    7. E. Rouvière & K. Latouche, 2014. "Impact of liability rules on modes of coordination for food safety in supply chains," European Journal of Law and Economics, Springer, vol. 37(1), pages 111-130, February.
    8. Aubert, Magali & Enjolras, Geoffroy, 2014. "The Determinants of Chemical Input Use in Agriculture: A Dynamic Analysis of the Wine Grape–Growing Sector in France," Journal of Wine Economics, Cambridge University Press, vol. 9(1), pages 75-99, May.
    9. Magali Aubert & Geoffroy Enjolras, 2016. "Do short food supply chains go hand in hand with environment-friendly practices? An analysis of French farms," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 12(2), pages 189-213.
    10. Éric Giraud-Héraud & Lamia Rouached & Louis-Georges Soler, 2006. "Private labels and public quality standards: How can consumer trust be restored after the mad cow crisis?," Quantitative Marketing and Economics (QME), Springer, vol. 4(1), pages 31-55, March.
    11. Fernandez-Cornejo, Jorge, 1996. "The Microeconomic Impact Of Ipm Adoption: Theory And Application," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 25(2), pages 1-12, October.
    12. Souza Monteiro, Diogo M. & Caswell, Julie A., 2009. "Traceability adoption at the farm level: An empirical analysis of the Portuguese pear industry," Food Policy, Elsevier, vol. 34(1), pages 94-101, February.
    13. Sophie Michel, 2014. "La| survie des intermédiaires face au circuit court : le cas des grossistes en fruits et légumes," Post-Print hal-02313213, HAL.
    14. Kevin T. McNamara & Michael E. Wetzstein & G. Keith Douce, 1991. "Factors Affecting Peanut Producer Adoption of Integrated Pest Management," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 13(1), pages 129-139.
    15. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Codron, Jean-Marie & Adanacioğlu, Hakan & Aubert, Magali & Bouhsina, Zouhair & El Mekki, Abdelkader Ait & Rousset, Sylvain & Tozanli, Selma & Yercan, Murat, 2014. "The role of market forces and food safety institutions in the adoption of sustainable farming practices: The case of the fresh tomato export sector in Morocco and Turkey," Food Policy, Elsevier, vol. 49(P1), pages 268-280.
    2. Magali Aubert & Geoffroy Enjolras, 2016. "Do short food supply chains go hand in hand with environment-friendly practices? An analysis of French farms," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 12(2), pages 189-213.
    3. Geoffroy Enjolras & Magali Aubert, 2015. "Do short food supply chains go hand in hand with environment-friendly practices?," Post-Print hal-02047862, HAL.
    4. Codron, Jean-Marie & Adanacioğlu, Hakan & Aubert, Magali & Bouhsina, Zouhair & El Mekki, Abdelkader Ait & Rousset, Sylvain & Tozanli, Selma & Yercan, Murat, 2014. "The role of market forces and food safety institutions in the adoption of sustainable farming practices: The case of the fresh tomato export sector in Morocco and Turkey," Food Policy, Elsevier, vol. 49(P1), pages 268-280.
    5. Aubert, Magali & Enjolras, Geoffroy, 2014. "Between the approved and the actual dose. A diagnosis of pesticide overdosing in French vineyards," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 95(3).
    6. Owusu, Victor & Kakraba, Isaac, 2015. "Examining Self-Selection and the Impacts of Integrated Pest Management Adoption on Yield and Gross Margin: Evidence from Ghana," 2015 Conference, August 9-14, 2015, Milan, Italy 212606, International Association of Agricultural Economists.
    7. Aubert, M. & Bouhsina, Z. & Codron, J.M. & Rousset, S., 2013. "Pesticide safety risk, food chain organization, and the adoption of sustainable farming practices. The case of Moroccan early tomatoes," Working Papers MoISA 201304, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
    8. Magali Aubert & Jean Marie Codron & Sylvain Rousset & Murat Yercan, 2013. "The adoption of IPM practices by small scale producers: the case of greenhouse tomato growers in Turkey," Post-Print hal-02749133, HAL.
    9. Jean Marie Codron & Hakan Adanacioglu & Magali Aubert & Zouhair Bouhsina & A. Ait El Mekki & Sylvain Rousset & Selma Tozanli & Murat Yercan, 2012. "Pesticide safety risk management in high value chains: the case of Turkey and Morocco [Gestion du risque sanitaire lié aux pesticides dans les filières à haute valeur ajoutée : le cas de la Turquie," Working Papers hal-02806260, HAL.
    10. Magali Aubert & Geoffroy Enjolras, 2017. "Are EU subsidies a springboard to the reduction of pesticide use?," Post-Print hal-02733800, HAL.
    11. Magali Aubert & Jean Marie Codron & Sylvain Rousset & Murat Yercan, 2017. "Which factors lead tomato growers to implement integrated pest management? Evidence from Turkey," Post-Print hal-02735805, HAL.
    12. Korir, Josphat Kiplang'at, 2016. "Factors Influencing Intensity Of Adoption Of Integrated Pest Management Package And Pesticide Misuse In The Control Of Mango Fruit Fly In Embu East Sub-County, Kenya," Research Theses 276445, Collaborative Masters Program in Agricultural and Applied Economics.
    13. Magali Aubert & Orane Debrune & Joël Huat & Laurent Parrot, 2017. "The institutional environment as an essential support to agro ecology: the case of the formal market gardeners in Mayotte," Post-Print hal-02733930, HAL.
    14. Korir, Josphat Kiplang’at & Ritho, Cecilia & Irungu, Patrick & Affognon, Hippolyte, 2016. "Factors Influencing Intensity Of Adoption Of Integrated Pest Management Package And Pesticide Misuse In The Control Of Mango Fruit Fly In Embu East Sub-County, Kenya," Dissertations and Theses 271765, University of Nairobi, Department of Agricultural Economics.
    15. Geoffroy Enjolras & Magali Aubert, 2018. "Does crop insurance lead to better environmental practices? Evidence from French farms," Post-Print hal-02048349, HAL.
    16. Geoffroy Enjolras & Magali Aubert, 2020. "How does crop insurance influence pesticide use? Evidence from French farms," Review of Agricultural, Food and Environmental Studies, Springer, vol. 101(4), pages 461-485, December.
    17. Magali Aubert & Orane Debrune & Joël Huat & Laurent Parrot, 2019. "The institutional environment [L’environnement institutionnel]," Post-Print hal-02429459, HAL.
    18. Zhou, Jiehong & Liu, Qing & Liang, Qiao, 2018. "Cooperative membership, social capital, and chemical input use: Evidence from China," Land Use Policy, Elsevier, vol. 70(C), pages 394-401.
    19. Fernandez-Cornejo, Jorge, 1998. "Environmental and economic consequences of technology adoption: IPM in viticulture," Agricultural Economics, Blackwell, vol. 18(2), pages 145-155, March.
    20. Ali, Akhter & Hussain, Imtiaz & Rahut, Dil Bahadur & Erenstein, Olaf, 2018. "Laser-land leveling adoption and its impact on water use, crop yields and household income: Empirical evidence from the rice-wheat system of Pakistan Punjab," Food Policy, Elsevier, vol. 77(C), pages 19-32.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02048270. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.