La confiance en marketing : Fondements et applications
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Abstract
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DOI: 10.1177/076737019901400101
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Citations
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Cited by:
- Pascal Philippart, 2005.
"La dialogique contrat-confiance dans la gestion des alliances interentreprises:une illustration dans l’industrie automobile,"
Revue Finance Contrôle Stratégie, revues.org, vol. 8(4), pages 177-203, December.
- P. Philippart, 2005. "La dialogique contrat-confiance dans la gestion des alliances interentreprises : une illustration dans l'industrie automobile," Post-Print hal-00185472, HAL.
- Odile Chanut, 2005. "Quelles stratégies marketing possibles pour les PME face à la grande distribution ? Routin ou la voie de la stratégie relationnelle," Post-Print hal-01764430, HAL.
- Gwenaëlle Nogatchewsky & Rachel Beaujolin-Bellet, 2005. "La rupture du contrôle par la confiance dans les relations client-fournisseur," Post-Print halshs-00143134, HAL.
- repec:dau:papers:123456789/4230 is not listed on IDEAS
- Corinne Lamour & Catherine de La Robertie & Gérard Cliquet, 2013. "Prescription d'achats complexes: Proposition de définitions et d'un modèle," Post-Print hal-00784362, HAL.
- Jeanne-Marie Trégan, 2004. "Facteurs déterminants des modes de relations entre donneur d'ordres et sous-traitant dans l'habillement marseillais," Post-Print halshs-00086007, HAL.
- Shérazade Gatfaoui, 2003. "Les Mecanismes De La Confiance Dans Le Discours Des Clients : Le Cas D'Une Banque Mutualiste," Post-Print hal-01539868, HAL.
- Paul-Emmanuel Pichon, 2003. "La Reduction Du Risque Alimentaire : Cadre Theorique Et Proposition D'Un Modele Explicatif De Decision D'Achat Presentant Le Role De La Confiance," Post-Print hal-04086934, HAL.
- David Autissier & Armelle Glérant-Glikson & Joan Le Goff, 2000. "Service gagnant ! Comprendre l’essor des chaînes," Post-Print hal-03151451, HAL.
- Marie-Christine Lichtlé & Lydiane Nabec & Dominique Roux & Corinne Chevalier, 2018. "Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations," Post-Print hal-02022174, HAL.
- Shérazade Gatfaoui, 2005. "Quelles Conceptions 1 De La Confiance Au Cours De La Relation Bancaire (Client/Banque) ? : Une Approche Par Les Etudes De Cas Retrospectives," Post-Print hal-01539947, HAL.
- Shérazade Gatfaoui, 2015. "Construire la confiance dans la relation bancaire," Post-Print hal-01133660, HAL.
- repec:dau:papers:123456789/4215 is not listed on IDEAS
- Marie Beck & Oliviane Brodin & Jean-François Mallet, 2016. "When the crowd finances: the role of the project, of the project's bearer and the platform in the willingness to participate," Post-Print hal-03350108, HAL.
- Edith Nicolas de Lamballerie & Pauline Jacquier & Juliette Launey, 2022. "Impact de la modalité d'inscription dans l'économie sociale et solidaire (ESS) sur la confiance des consommateurs," Post-Print hal-03955770, HAL.
- repec:dau:papers:123456789/4674 is not listed on IDEAS
- Zouhair Djerbi, 2009. "L’articulation ABC-CRM au service d’une gestion du couple coût-valeur:le cas d’une entreprise de micronutrition," Revue Finance Contrôle Stratégie, revues.org, vol. 12(4), pages 115-141, December.
- Sophie Giordano & Elisabeth Roucolle, 2001. "Modele Comptable Et Representation Des Organisations En Reseau," Post-Print halshs-00584651, HAL.
- Pascale Bueno Merino, 2006. "Le contrôle de l’intermédiaire local dans l’accord de portage commercial:analyse du rôle et des antécédents de la confiance," Revue Finance Contrôle Stratégie, revues.org, vol. 9(1), pages 97-134, March.
More about this item
Keywords
Confiance; marketing relationnel; satisfaction;All these keywords.
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