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Common values? Fifty-two cases of value semantics copying on corporate websites

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  • Steffen Roth

    (ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business)

Abstract

The present article claims that value communication literally goes without saying. Research in organizational value communication as in corporate image documents is therefore assumed to have nothing to do with the analysis of explicit value semantics. This system-theoretical claim is supported by an analysis of corporate value semantics, which is particularly focused on the copying of value semantics from one corporate website to another. As a result, we present a list of 52 companies that have copied value statements from corporate websites of RobecoSAM sector leaders listed in the DJSI. In referring to these examples, we demonstrate that the copying of value semantics makes the best case for exercising caution when it comes to the idea that value semantics promote organizational goals. Finally, we suggest that the value copying affects corporate value communication in a same vein as spam impairs the use of email and argue for an analytical turn from research in communication on values to research in value communication, which opens up new spaces for a management through allusion and, in doing so, could complement the more popular approaches to a management by value metaphors.

Suggested Citation

  • Steffen Roth, 2013. "Common values? Fifty-two cases of value semantics copying on corporate websites," Post-Print hal-01053523, HAL.
    • Handle: RePEc:hal:journl:hal-01053523
    DOI: 10.3233/HSM-130801
    Note: View the original document on HAL open archive server: https://hal.science/hal-01053523
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    References listed on IDEAS

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    2. Singer, Alan E., 2007. "Global Strategy and Ethics: Managing Human Systems and Advancing Humane Ideals," Business Ethics Quarterly, Cambridge University Press, vol. 17(2), pages 341-363, April.
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    4. Alan E Singer, 2007. "IDEALS: Managing Human Systems and Advancing Humane Ideals," World Scientific Book Chapters, in: Integrating Ethics With Strategy Selected Papers of Alan E Singer, chapter 6, pages 97-112, World Scientific Publishing Co. Pte. Ltd..
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    1. Vladislav Valentinov, 2019. "The Ethics of Functional Differentiation: Reclaiming Morality in Niklas Luhmann’s Social Systems Theory," Journal of Business Ethics, Springer, vol. 155(1), pages 105-114, March.
    2. Roth, Steffen & Dana, Léo-Paul, 2015. "What is a self-made expat? Self-disclosures of self-initiated expatriates," EconStor Preprints 110355, ZBW - Leibniz Information Centre for Economics.
    3. Vladislav Valentinov & Stefan Hielscher & Ingo Pies, 2016. "Emergence: A Systems Theory’s Challenge to Ethics," Systemic Practice and Action Research, Springer, vol. 29(6), pages 597-610, December.
    4. Steffen Roth, 2014. "The things that go without saying. On performative differences between business value communication and communication on business values," Post-Print hal-01053515, HAL.
    5. Kaivo-oja, Jari & Roth, Steffen, 2015. "The Technological Future of Work and Robotics," EconStor Preprints 118693, ZBW - Leibniz Information Centre for Economics.
    6. Roth, Steffen, 2004. "Die dunkle Seite des Netzwerkmanagements: Von der Kunst, ein funktionierendes Netzwerk zu zerstören," EconStor Preprints 110207, ZBW - Leibniz Information Centre for Economics.
    7. Steffen Roth, 2015. "The cash is in the medium, not in the machine: Toward the golden moments of 3D printing," Working Papers hal-01206562, HAL.

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