Neural Networks for Target Selection in Direct Marketing
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References listed on IDEAS
- Pijls, W.H.L.M. & Potharst, R., 2000. "Classification and Target Group Selection Based Upon Frequent Patterns," ERIM Report Series Research in Management ERS-2000-40-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- G. V. Kass, 1980. "An Exploratory Technique for Investigating Large Quantities of Categorical Data," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 29(2), pages 119-127, June.
- Jan Roelf Bult & Tom Wansbeek, 1995. "Optimal Selection for Direct Mail," Marketing Science, INFORMS, vol. 14(4), pages 378-394.
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Cited by:
- Jonker, J.-J. & Piersma, N. & Potharst, R., 2002. "Direct Mailing Decisions for a Dutch Fundraiser," ERIM Report Series Research in Management ERS-2002-111-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Crone, Sven F. & Lessmann, Stefan & Stahlbock, Robert, 2006. "The impact of preprocessing on data mining: An evaluation of classifier sensitivity in direct marketing," European Journal of Operational Research, Elsevier, vol. 173(3), pages 781-800, September.
- Jonker, J.-J. & Piersma, N. & Potharst, R., 2002. "Direct Mailing Decisions for a Dutch Fundraiser," Econometric Institute Research Papers ERS-2002-111-LIS, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
- Potharst, R. & van Rijthoven, M. & van Wezel, M.C., 2005. "Modeling brand choice using boosted and stacked neural networks," Econometric Institute Research Papers EI 2005-05, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
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More about this item
Keywords
data mining; direct mail; direct marketing; neural networks; target selection;All these keywords.
JEL classification:
- M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
- M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- R4 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics
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