Direct Mailing Decisions for a Dutch Fundraiser
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More about this item
Keywords
Markov decision process; decision support system; direct marketing;All these keywords.
JEL classification:
- M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
- M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- R4 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics
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