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The Effect Of Factors Influencing The Perception Of Price Fairness Towards Customer Response Behaviors

Author

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  • Nur’Hidayah Che Ahmat Author_Email: nurhidayahcheahmat@gmail.com

    (Faculty of Hotel and Tourism Management, UiTM, Shah Alam, Selangor)

  • Salleh Mohd Radzi

    (Faculty of Hotel and Tourism Management, UiTM, Shah Alam, Selangor)

  • Mohd Salehuddin Mohd Zahari

    (Faculty of Hotel and Tourism Management, UiTM, Shah Alam, Selangor)

  • Rosmaliza Muhammad

    (Faculty of Hotel and Tourism Management, UiTM, Shah Alam, Selangor)

Abstract

No abstract is available for this item.

Suggested Citation

  • Nur’Hidayah Che Ahmat Author_Email: nurhidayahcheahmat@gmail.com & Salleh Mohd Radzi & Mohd Salehuddin Mohd Zahari & Rosmaliza Muhammad, 2011. "The Effect Of Factors Influencing The Perception Of Price Fairness Towards Customer Response Behaviors," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-169, Conference Master Resources.
    • Handle: RePEc:cms:2icb11:2011-169
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    File URL: http://www.internationalconference.com.my/proceeding/2ndicber2011_proceeding/169-2nd%20ICBER%202011%20PG%20632-647%20Price%20Fairness.pdf
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    References listed on IDEAS

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    1. Zeelenberg, M. & Pieters, R., 2004. "Beyond valence in customer dissatisfaction : A review and new findings on behavioral responses to regret and disappointment in failed services," Other publications TiSEM 7bfb4aa9-cba7-4786-850d-1, Tilburg University, School of Economics and Management.
    2. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard, 1986. "Fairness as a Constraint on Profit Seeking: Entitlements in the Market," American Economic Review, American Economic Association, vol. 76(4), pages 728-741, September.
    3. Bougie, J.R.G. & Pieters, R. & Zeelenberg, M., 2003. "Angry customers don't come back, they get back : The experience and behavioral implications of anger and dissatisfaction in services," Other publications TiSEM 1708fb71-fd68-41d9-b870-e, Tilburg University, School of Economics and Management.
    4. Slonim, Robert & Garbarino, Ellen, 1999. "The Effect of Price History on Demand as Mediated by Perceived Price Expensiveness," Journal of Business Research, Elsevier, vol. 45(1), pages 1-14, May.
    5. Rao, Akshay R & Sieben, Wanda A, 1992. "The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 256-270, September.
    6. Wen-Chyuan Chiang & Jason C.H. Chen & Xiaojing Xu, 2007. "An overview of research on revenue management: current issues and future research," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 1(1), pages 97-128.
    7. Aurelio Mauri, 2007. "Yield management and perceptions of fairness in the hotel business," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 54(2), pages 284-293, June.
    8. Folkes, Valerie S & Koletsky, Susan & Graham, John L, 1987. "A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 534-539, March.
    9. Rao, Akshay R & Monroe, Kent B, 1988. "The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 253-264, September.
    10. Gielissen, R. & Dutilh, C.E. & Graafland, J.J., 2008. "Perceptions of price fairness: An empirical research," MPRA Paper 20275, University Library of Munich, Germany.
    11. Zeelenberg, Marcel & Pieters, Rik, 2004. "Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services," Journal of Business Research, Elsevier, vol. 57(4), pages 445-455, April.
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    Cited by:

    1. Nashrul Hakimi & Noorshella Binti Che Nawi & Mohamad Ismail & Md Zaki Muhamad Hasan & Asrul Hery Ibrahim & Noorul Azwin Md Nasir, 2018. "The Roles of Islamic Religiosity, Brand Image and Knowledge on Relationship between Perceived Value and Tourist Satisfaction: A Review," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(8), pages 101-101, June.
    2. Claudia-Elena ?uclea & Diana Maria Vrânceanu & Carmen-Eugenia Nastase, 2018. "The Fairness of Pricing Tactics for Hotels: Perceptions of Romanian Customers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 905-905, November.

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    More about this item

    Keywords

    Perceived Price Fairness; Customer Response Behaviors;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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