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The Fairness of Pricing Tactics for Hotels: Perceptions of Romanian Customers

Author

Listed:
  • Claudia-Elena ?uclea

    (The Bucharest University of Economic Studies, Romania,)

  • Diana Maria Vrânceanu

    (The Bucharest University of Economic Studies, Romania,)

  • Carmen-Eugenia Nastase

    (?tefan cel Mare University, Suceava, Romania)

Abstract

This study captures the new context of contemporary tourism activity developing within the emergence of geopolitical risks. Tourism, an expression of freedom, has become more and more conditioned by geopolitics, thus by power manifestation in the sense of freedom being limited. Therefore, this study is an exploratory analysis meant to identify the impact of geopolitical risks on tourism activities.

Suggested Citation

  • Claudia-Elena ?uclea & Diana Maria Vrânceanu & Carmen-Eugenia Nastase, 2018. "The Fairness of Pricing Tactics for Hotels: Perceptions of Romanian Customers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 905-905, November.
    • Handle: RePEc:aes:amfeco:v:20:y:2018:i:s12:p:905
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    References listed on IDEAS

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    1. Nur’Hidayah Che Ahmat Author_Email: nurhidayahcheahmat@gmail.com & Salleh Mohd Radzi & Mohd Salehuddin Mohd Zahari & Rosmaliza Muhammad, 2011. "The Effect Of Factors Influencing The Perception Of Price Fairness Towards Customer Response Behaviors," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-169, Conference Master Resources.
    2. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard H, 1986. "Fairness and the Assumptions of Economics," The Journal of Business, University of Chicago Press, vol. 59(4), pages 285-300, October.
    3. Nur’Hidayah Che Ahmat & Salleh Mohd Radzi & Mohd Salehuddin Mohd Zahari & Rosmaliza Muhammad & Azdel Abdul Aziz & Nor Azmi Ahmad, 2011. "The Effect Of Factors Influencing The Perception Of Price Fairness Towards Customer Response Behaviors," Journal of Global Management, Global Research Agency, vol. 2(1), pages 22-38, July.
    4. Jalal Hanaysha, 2016. "Testing the Effects of Food Quality, Price Fairness, and Physical Environment on Customer Satisfaction in Fast Food Restaurant Industry," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 6(2), pages 31-40.
    5. Eckel, Catherine C. & Grossman, Philip J., 1996. "The relative price of fairness: gender differences in a punishment game," Journal of Economic Behavior & Organization, Elsevier, vol. 30(2), pages 143-158, August.
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    7. Diana Maria VRÂNCEANU & Claudia Elena ?UCLEA, 2016. "Customers' Price Fairness Perceptions On Hotel Services: Insights Into Romanian Market," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 6(4), pages 70-79, September.
    8. Aurelio Mauri, 2007. "Yield management and perceptions of fairness in the hotel business," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 54(2), pages 284-293, June.
    9. Jalal Hanaysha, 2016. "Testing the effects of food quality, price fairness, and physical environment on customer satisfaction in fast food restaurant industry," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 6(2), pages 31-40, February.
    10. Eric T. Anderson & Duncan I. Simester, 2008. "—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes," Marketing Science, INFORMS, vol. 27(3), pages 492-500, 05-06.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    geopolitics; geopolitical risks; global terrorism; tourism.;
    All these keywords.

    JEL classification:

    • Z39 - Other Special Topics - - Tourism Economics - - - Other
    • O11 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Macroeconomic Analyses of Economic Development
    • O47 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Empirical Studies of Economic Growth; Aggregate Productivity; Cross-Country Output Convergence
    • N94 - Economic History - - Regional and Urban History - - - Europe: 1913-
    • E13 - Macroeconomics and Monetary Economics - - General Aggregative Models - - - Neoclassical

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