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Self efficacy as a mediator of the relationship between dietary knowledge and behavior

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  • Rimal, Arbindra
  • Moon, Wanki

Abstract

This study examines the causal relationship between dietary knowledge and behavior by including self-efficacy in the models. Regression analyses supported the hypothesized relationships that self-efficacy mediates effects of dietary knowledge and social influences on dietary behavior. Self-efficacy also accounted for variance in eating behavior not explained by knowledge or demographic variables. The coefficients for the relationship between dietary behavior and knowledge decreased for each of the four dietary models when the influence of self efficacy was added. Interventions and health promotion campaigns should seek to directly address factors influencing diet related self-efficacy instead of focusing on disseminating information only.

Suggested Citation

  • Rimal, Arbindra & Moon, Wanki, 2009. "Self efficacy as a mediator of the relationship between dietary knowledge and behavior," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46742, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeana:46742
    DOI: 10.22004/ag.econ.46742
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    References listed on IDEAS

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    1. Moorman, Christine & Matulich, Erika, 1993. "A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 208-228, September.
    2. Putler, Daniel S. & Frazao, Elizabeth, 1994. "Consumer Awareness of Diet-Disease Relationships and Dietary Behavior: The Case of Dietary Fat," Journal of Agricultural Economics Research, United States Department of Agriculture, Economic Research Service, vol. 45(1), pages 1-15.
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