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Measuring U.S. Consumer Preferences For Genetically Modified Foods Using Choice Modeling Experiments: The Role Of Price, Product Benefits And Technology

Author

Listed:
  • Onyango, Benjamin M.
  • Govindasamy, Ramu
  • Nayga, Rodolfo M., Jr.

Abstract

Food biotechnology promises to deliver a wide range of enhanced consumer benefits. This study models consumer's willingness to trade-off the potential risks of GM foods with the possibility of extracting significant benefits. The results of the choice modeling experiments reflect how different attributes of price, product benefits, and technology influence consumer demand for genetically modified food products. The results suggest that direct health, environmental, and production related benefits have a positive effect on choice. The results also generally show that genetic modification is viewed negatively, with use of bacterium and animal based genetic modification being viewed more negatively than the use of plant based genetic modification.

Suggested Citation

  • Onyango, Benjamin M. & Govindasamy, Ramu & Nayga, Rodolfo M., Jr., 2004. "Measuring U.S. Consumer Preferences For Genetically Modified Foods Using Choice Modeling Experiments: The Role Of Price, Product Benefits And Technology," Research Reports 18181, Rutgers University, Food Policy Institute.
    • Handle: RePEc:ags:rutfwp:18181
    DOI: 10.22004/ag.econ.18181
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    References listed on IDEAS

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    Cited by:

    1. Karantininis, Kostas & Hajderllari, Eliona, 2015. "Extracting the Kyoto Rents: Nitrogen Efficient GMO Rice in China," 2015 Conference, August 9-14, 2015, Milan, Italy 211831, International Association of Agricultural Economists.
    2. Haiyan Deng & Ruifa Hu & Carl Pray & Yanhong Jin, 2019. "Perception and Attitude toward GM Technology among Agribusiness Managers in China as Producers and as Consumers," Sustainability, MDPI, vol. 11(5), pages 1-17, March.
    3. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.

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