IDEAS home Printed from https://ideas.repec.org/p/ags/ifma19/345862.html
   My bibliography  Save this paper

Pr - The Development And Promotion Of Environmentally Sustainable Food Products In South Africa

Author

Listed:
  • Owusu-Sekyere, Enoch
  • Jordaan, Henry

Abstract

The purpose of this paper was to estimate consumers’ preferences for environmentally sustainable beef products, with the aim of developing and promoting environmentally sustainable products in South Africa. The findings reveal that there is profound preference heterogeneity at segment level for environmentally sustainable beef products. We identified three distinct consumer segments. We demonstrate that socioeconomic factors, public awareness creation and campaigns on threats posed by climate changes, subjective and objective knowledge on environmental sustainability significantly explain consumers’ choice of environmentally sustainable beef products. Furthermore, it is concluded that there are relevant segmental equity issues that need to be addressed when designing environmental sustainability policies to promote ecologically sustainable products. Finally, we demonstrate that there is a potential market for environmentally sustainable products in South Africa.

Suggested Citation

  • Owusu-Sekyere, Enoch & Jordaan, Henry, 2019. "Pr - The Development And Promotion Of Environmentally Sustainable Food Products In South Africa," 22nd Congress, Tasmania, Australia, March 3-8, 2019 345862, International Farm Management Association.
    • Handle: RePEc:ags:ifma19:345862
    DOI: 10.22004/ag.econ.345862
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/345862/files/PR-2019-IFMA_Owusu-Sekyere_7.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.345862?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifma19:345862. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifmaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.